In recent years, Facebook’s popularity has grown exponentially. It is the go-to site to connect friends and families all over the world. Because of this, Facebook is also an effective tool for marketing a business. Richard Vanderhurst shares valuable tips to help you be successful with your Facebook marketing campaign.

Hold Facebook contests. Offer users prizes and discounts in exchange for encouraging people to like your page. Show proof that you have awarded the prize after the contest ends.

You could create a group rather than a page. Starting a Facebook group may actually urge your existing sub[1]scribers to build an online community of their own so that they can interact. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.

You need a good fan base when you are using Facebook as a marketing strategy. You should have 5,000 fans or more before you really start investing in marketing. Once you gain a large following, you marketing efforts will become much easier.

It can be helpful to be active on other Facebook pages instead of just your own. If you post on someone else’s page, it can lead to attention. But really consider whether it’s the type of attention that’s best, overall. You should be posting when there is something important to say. Don’t spam others.

Try offering exclusives when people “like” your page. Your page can get a great deal of attention when your page is liked. You can give away coupons for your product or maybe free samples. You can run a contest or provide it to anyone who likes your page. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.

Instead of looking the other way when it comes to Facebook, start using it to your advantage. Whether or not you are just starting up or a more mature small business, Facebook is a medium you dare not ignore. These tips will help maximize your company’s profits using Facebook marketing.