Location is the key to effective mobile marketing. Your mobile customers can use their phones to quickly locate your store. This introduces you to modern location-based alternatives that do not correspond anywhere else. Think about what this can mean for your business and how you may succeed with a location-aware strategy.
Limit the time that you send offers to your customers, nobody wants to receive a late night text. Customers will be unlikely to buy your product, even if they like it, if you have bothered them at odd hours of the day.
Pay close attention to what your competitors are doing, this is a great way to gain an edge in social marketing. You must seek ways to differentiate yourself from the competition.
A directionless mobile marketing effort is doomed to failure. You’ll need to figure out what exactly you wish to achieve and how you can get that outcome. Are you looking to monetize your existing customers more or are you attempting to get long term customer retention?
Offer something to your customers, and make it worth their while. It’s important to offer incentives with any mobile marketing endeavor. These incentives can be in the form of local event information or even weather alerts. Offering a coupon would increase your customer base and the amount of profits your campaign earns.
Advertise the benefits of your mobile marketing campaign in every location you can think of. Talk about it on your site and social media and place ads about it. By spreading out your efforts, you are more likely to find an audience that is interested in what you offer. You should advertise your campaign as a quick and easy way to receive exclusive offers.
When starting a mobile marketing campaign, make sure that it works correctly for the major mobile platforms. You do not want to leave any customers out of a mobile campaign just because your messages do not work properly on their particular device. You are going to have to use scripting that is compatible across all of them to benefit from your campaign.
When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. Because SMS requires access to the notification system of a user’s mobile device, it can have disastrous results if abused or used inappropriately. Some users feel that SMS is too invasive into their personal comfort and space. Therefore, you should always have your customers opt-in specifically to SMS marketing and never exceed your stated maximum. This honesty will go a long way to building trust in your brand.
If you are addressing a relatively technology-savvy audience, add QR codes on your printed material. This way, customers with smart phones can just scan the phone and get access to your website features. Print the QR codes on brochures, posters, catalogs and business cards. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.
If your business decides to have a mobile app, be sure that your users will appreciate using it. If your app is not relevant, chances are that your customers will not use it.
The best thing you can do to be successful with your mobile marketing is to always know as much as you can about the devices your customers use. This allows you to create easy-to-use and relevant sites and apps for customer use and advertising. Try out as many phones as possible and ask your customers for feedback about their usage experiences.
A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base. Mobile is still an evolving market, so technology trends can shift the market rather quickly. Know this and account for it.
Make sure you give the right type of audience something of value. Try to use a value that will attract their attention. For example, you might win over corporate types with a promo code for dinner at a fine restaurant nearby. For middle class families, you want to send family-related items.
One of the most important things you can do in regards to mobile marketing is to research your target audience. Base your strategies on facts and observations. Do not invest in a campaign that does not correspond to your audience. Are they using cellphones more than computer? What software operating systems run their phones? You need to know who you are addressing to transmit your message efficiently.
When working to develop a mobile marketing strategy, do not leave the people who have older phones out of your plans. Most smart phones can access full websites, but you should still update your mobile website regularly. However, if your website uses Flash, you need to be sure your links only lead to your mobile site.
Make yourself a mission statement that is more about what your purpose is more than anything else to be successful in mobile marketing. Follow the same principles you have used in your previous campaigns.
Use a variety of ways to communicate your marketing efforts. This will be much more effective. For instance, you can use direct mail to let them know about the upcoming event and any discounts that you plan to offer. About a week out from when the occurrence is due to take place, follow up with a reminder email. And lastly, perhaps several hours before the event opens, a final text message to fully get their attention.
As we have shown you, mobile marketing campaigns all have some components in common. These variations are primarily in the language used and their technological applications. Do some research and use your common sense in choosing the most ideal approaches for your business, your budget and yourself.
