People are using social media more than ever these days, so combining email marketing with the power of social media is a no-brainer. Give your customers a way to share your message with their friends, and you can quickly grow your email list and get more people interested in what you have to offer.
Make subscribing to your mailing list a two-step process. It may seem like overkill, but by doing this, you can be sure that a person wants to receive your emails and that will make it harder for your email provider to get into trouble.
The only way to create and build an opt-in email list is to give your readers a chance to sign up! Have a readily visible link on your site for people to request your email updates.
When people sign up for your newsletter, you probably want them to double-confirm their email address. Oftentimes people accidentally mistype their email. These typos won’t happen as much if they enter it twice, which makes sure your emails get to the right spot.
Make sure that anyone who opts-in through your website confirms that before you start sending emails. That way people can decide whether they want your emails or not, and not have any regrets. Doing so will minimize the likelihood of your messages being reported as spam, or complaints against your business by people who don’t desire to receive your emails.
Avoid adding someone’s email to your list without their permission. If you pad your email database with emails of people who have not subscribed, then you may find yourself in hot water with both those email owners and any potential clients. Also, it is possible that the host of your e-mail service will remove your account.
Limit yourself to sending only one email message each week. Most likely, your customers receive a bunch of messages a day. If you send too many emails, people will skip over them, and you won’t reap the benefit of your hard work.
Wish your subscribers a happy birthday if your demographic data includes this information. Write a script that automatically wishes subscribers a happy birthday by email. It’s fine to include a discount offer, but the main thrust of your message should be a friendly birthday wish, not marketing.
Double and triple proof your emails before you hit the “send” button. It’s essential that your emails or newsletters are correct, especially if you want to appear professional. Double check how the layout will look on all platforms, from your browser to your cell phone. Additionally, test all hyperlinks in your email and double-check that they point to the right place.
Keep in mind that the point of marketing, through email, is sales. Every email that is sent should entice the readers to want to buy a product or service. This can be accomplished by writing an email filled with information regarding new product offers, old product offers, or special deals that are available to them.
Always add a link where your email recipients can easily unsubscribe or opt out, if they choose to do so. You do have to pay for email marketing, but it is cheap. Furthermore, the negative publicity and blowback from being seen as an aggressive spammer is not only bad for business, but can result in blocks and black listings online.
Limit subject lines in your emails to 60 characters or less. Longer titles will often be reduced to this length and additional words will be lost. Other clients are flat out incapable of displaying longer subjects. Whatever the case, your subscriber probably only needs that many characters to decide whether to read or delete your message.
Right on the subscription form, tell your new subscribers about the emails they can expect you to send them. Let people know about the kind of emails they are going to receive, and how often you will be sending your newsletter. That way, your subscribers will be well aware of the content they will receive, and the frequency.
From time to time, change your layout in order to give it more of a personal touch. For example, use plain text if you usually use HTML and vice versa. This can help your customers relate to you and your products.
Ask permission before adding people to an email list. People who send unsolicited newsletters and marketing materials get a reputation as spammers. You can harm the reputation of your business and risk being blocked from certain ISP’s.
Do not limit your email messages to a simple sales pitch. Your messages should include useful information about your business and the industry you represent, in a professional manner. Avoid sales pitches that could potentially disenfranchise your email subscribers. While you may be using the newsletter to sell, your customers need more than pitches to stay interested.
Sending out quality email is a part of establishing a good image for your brand. For that reason, you should take the time to design a template that allows you to incorporate your company logo, colors and any special fonts also featured on your site or other marketing materials. This helps readers quickly associate your emails with your overall marketing strategy.
Your email marketing should be relevant and interesting to every one of your clients. If your messages are no different than the fake Rolex and mortgage spam they receive every day, your customers will leave your list and tell their friends about that spamming email list they mistakenly signed up for. Apply the advice from this article so you can create quality content in your emails that your customers will appreciate.
