Don’t be fooled; effective email marketing is still very much alive and well. While solicited emails have been around for as long as the Internet, that doesn’t mean it’s a dead form of marketing. New strategies keep popping up that help marketing emails seem fresh yet effective. Read on to find some helpful hints to get your campaign off the ground.
Never send out emails that are unsolicited. If your readers are receiving messages that are unsolicited, they might mark your emails as spam. This is terrible for your business’s reputation and might even get your IP address blocked by some ISPs.
You should endeavor to make your emails seem as personal as you can. It has been shown that when customers feel a personal connection with a business, they are more likely to continue their relationship. As an example, you can recall why a customer signed up within your email.
Every email should contain one clear message. With a deluge of information in your email, you can create an overwhelmed or bored reader, very easily. Compose a single message, keeping it fairly short and concise. Your customers will respond more positively to a message that is easily understood and goes straight to the point.
Use A/B testing to see which emails are successful and which ones aren’t. Choose an email and split the mailing list in half, sending each half an email with a different subject line. You will learn which subject lines have the best open rates and which ones people ignore.
Be sure to get permission prior to contacting any consumer through email. Most people are inclined to ignore or delete messages from unknown senders and your efforts will be wasted. You could also violate ISP’s policies by sending out a lot of emails to your customers who do not want to receive them.
As you’ve seen, email marketing has a lot of life remaining. By using the advice in the article above you will be able to make your email marketing attempts successful. Using these strategies will help you be successful for some time to come.
