Are you feeling left in the dust when it comes to social media? Do you want to beat the competition? Do they market on Facebook, and you’d like to do the same? Do you want to better their campaigns time and time again? You need to fully understand the principles of Facebook marketing laid out in the following article.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. When a person likes your page, they can enter a drawing to win a great prize. Follow through and actually award a prize or you will appear dishonest.

Reply to people when they post on your page. This means checking you wall for questions or comments regularly. Make sure to respond to both positive and negative feedback.

Look at Facebook as a great way to post content. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Treat it as such. Post real blog posts to promote your posts from other media channels to your Facebook page. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Once the offer is ready, change it on your wall so it shows as a Promoted Post. You can promote it outside your fan base if you feel it is a great offer.

Answer any questions and respond to comments on Facebook. Thank them for contacting you, and try to give helpful answers to their questions. Sharing a link to another page that has the right information is an appropriate way to give a good answer.

Now that you have all of these tips in mind, you are ready to begin Facebook marketing and outshine the competition. You can show them how you can be successful now! Use this advice to connect with the world.