You may have no idea where to start in your mobile marketing attempts. Promoting your business effectively is always a challenge, and that is especially true in something as new as mobile devices. This article will take some of the guesswork out of the process of promoting your business in the mobile realm.
Mobile marketing is one of the best ways to watch your profits rise. Many people tend to use their phones to visit social network sites and download apps. You can significantly increase the success of your business by marketing in these areas. Take your marketing closer to where your customers are located.
Make sure you give the right type of audience something of value. Try to use a value that will attract their attention. Make the value of each message relevant to its target audience. If you are targeting regular families, then you would probably want to send out things related to family.
Send reminders of upcoming sales or events to your mobile marketing list a few hours before the promotions begin. Make sure to plan the timing of your campaign messages around your customers’ time zones. Doing so reminds the clients that there is something interesting going on.
Do not send too many offers on mobile platforms. Stick to the essential ones. This ensures that your customers look forward to your messages and continue to view them instead of ignoring them due to high volume.
When it comes to mobile marketing you need to optimize your search engine results for your mobile site. Google is the most popular mobile browser, so start there when you begin to optimize mobile browsers.
Mobile marketing messages should be brief and easily understood. They need to be able to understand and absorb your message in that brief period.
Don’t add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don’t ever send texts to anyone unless they have specifically opted-in for that service. Improperly used SMS can backfire against you. SMS can be very bothersome. Ensure that your texting service requires opting in, and make sure your customers know that you won’t send more than a certain number of texts each month. If you are trying to get customers to trust you, just be honest!
Register your business on all the social networking pages. This makes it easier for online users to locate your business. Focus on the core social networking sites at first, then expand to lesser-known sites. To begin with, set up a Facebook account and a Foursquare business page.
Your customers come first. Understanding the basic needs of your consumers is key to making mobile marketing work. If you can’t figure out what your customer wants, you’re not going to be able to increase your business with them. The key to successful marketing is that you must figure out the basic attributes of your customer; who they are and what they want.
Keep it simple, informative, and brief. You can minimize your process by reducing your clicks. Mobile keyboards are usually pretty cramped, so typing can be a pain. Keep your campaign to the point.
Mobile marketing is not the place to be overly wordy. Having tons of content will only serve to frustrate your customers, so keep your writing to a minimum. Brevity is the crux of mobile marketing communications.
Gather as much research about your target audience as you can prior to starting a mobile marketing campaign. This way you can feed their needs and give them what they want. This is how you can help to cater your message to your target’s tastes.
To work effectively, your mobile marketing must work on all platforms. It has to be able to work on any popular mobile device, otherwise you will be losing customers because of technical issues.
Make sure you give A/B testing a try with your mobile page. Mobile pages need to be tested for usability, just as much as any other web page. Develop at the same time, two platforms for your mobile page (A/B), and see what platform is most effective with your consumers. Whichever one wins should be your permanent choice.
You can’t have mobile marketing without the use of social media services. Have people TwitPic your store or share a deal on your website, and reward them with a contest entry or coupon. They will in turn connect you with their contacts, which will get you more exposure.
Though many mobile users are connecting to the Internet, as well as using text messaging, that doesn’t mean that all these users understand text message abbreviations. If an individual doesn’t understand your ad, they won’t look at it, resulting in you losing a potential customer.
Multimedia Messaging Services can be used for sending coupons to your customers in order to generate new ones or reward current ones so that they will remain loyal to you. You can include certain promotional codes with the coupons that you send out. You can even make it so that the code is linked to a special site where the results can be tracked. Established customers appreciate coupons as rewards, and they are also a great way to entice new customers.
Never send unnecessary messages to your customers. Always have something important to say when you message them. Nothing will sink a business faster than random, bothersome messages. You are not your client’s friend, so be precise and to the point with any message that you send to them.
Take advantage of your traditional web site. If you need a simple way to get your viewers to take advantage of your mobile sites and smartphone apps, make sure they are aware of these by promoting them on your base website. When regular customers see this on your website they will be able to see that they can also connect with you when they are traveling.
Although there is variation in approach, the fundamentals of mobile marketing remain the same. Usually the only differences are in the level of technology involved and how that technology is utilized. Do some research and use your common sense in choosing the most ideal approaches for your business, your budget and yourself.
