Is your business on Facebook? If not, you’re really missing out on a huge audience! Make sure that you create your page so that you can reach out to these clients. Keep reading to learn about what the experts are doing on Facebook.

Host a giveaway to generate attention. Offer entries in return for liking your page. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.

Would a group better suit your needs than a page would? Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. You could also use a group and a page to get maximum benefits from Facebook marketing.

Use the custom tabs on Facebook for greater efficiency. These allow for increased organization, making your page very user friendly. For example, if a contest is going on you can have a tab there to get more information about it.

If you only deal with a customer every now and then, you don’t need a Facebook page for your business. This is because customers are random so they likely will not follow daily posts. Invest in targeted Facebook ads instead.

One of the most difficult issues new Facebook marketers face is that initial push to get off the ground. One simple way to get the ball rolling is to place a Facebook button somewhere prominent on your website. This will allow your customers to navigate more effectively. If someone likes your company on Facebook then they’ll be updated every time you make a post to your profile.

If your business is yet to be on Facebook, with any luck, you know have the inspiration to proceed. The time is now to add your company on Facebook. Whether you are an old hand at Facebook marketing, or just a novice, there is always room for improvement. Put the above tips to use.