You can build up your customer base just by using social media effectively. This sort of marketing benefits new businesses and thriving businesses. Read on to learn how to expand your business through social media.

To help your website become friendly and interactive with social media marketing, you should add ratings, comments and the ability to sort items. Your site’s users will feel as if they have a voice, as they rank content on the site by popularity.

Anytime you post on Twitter, make sure a tag is added on. Tags will show after the # symbol. They will allow your updates to show up in feeds for particular subscribers. Thus, you need to pay careful attention to the tags you use so that your postings get to the people who want to see them.

When posting YouTube videos, add links to your site in their descriptions, and ensure Twitter and Facebook buttons are near your videos, as well as your channel. Getting YouTube users to follow you on Facebook or Twitter is particularly interesting because they are more likely to share your videos.

Make Facebook or Foursquare friends into customers by working your profile in a professional, yet engaging way. Offer relevant information about upcoming sales promotions or grand openings. Let them print your coupons and allow them access to your limited offers that are only reserved for your Facebook friends. Customers are unlikely to connect with your brand on Facebook if you do not offer anything of value.

The advice and insights presented in this article will empower you to make your name known in social marketing circles. If you include social media marketing into your current business plan, you should quickly see results in the growth of your customer base. As long as you devote the time and effort necessary, using social media marketing strategies can be extremely profitable.