Look into picture-to-screen campaigns to encourage your customers to interact with you. This is a technique that allows customers to send in their own custom photos that involve a current topic or product. The pictures are sent to a short code and instantly posted to a screen. They can then be displayed on multiple digital billboards or on a single screen.
Create a mobile app for your business. Your app will allow customers to see different specials and promotions, making them more likely to check in often. You can notice quickly a jump in how many people are aware of your companies brand name, as well as experience more foot traffic. Enlist a professional to develop the application for you, since apps can vary wildly in scope and price, ultimately.
When used as part of your mobile marketing campaigns, QR codes are great for brand expansion and for enticing customers. You can use these to promote specials you are running with your business. QR codes can be captured with a cell phone. Incorporating QR codes into your mobile marketing campaign is a great way to get your customers the information they want without pestering them with messages.
When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. Improperly used SMS can backfire against you. Most people will get tired of receiving messages from you if you intrude too often. Therefore, make sure that only your opt-in customers receive your SMS texts, and never send more than the maximum number of messages specified in the opt-in terms. Honesty will build trust and loyalty for your brand.
Always attempt to go viral to ensure that your advertisements are having the most effect. If you can catch their fancy, then your viewers will pass it to their friends, and so on, until you have vastly extended your marketing horizon.
Mobile apps that are simple to use but packed with information are usually a big hit with consumers. Those apps that offer the user a genuinely needed service are the most successful in popularity and profitability. You can generate revenue from such apps in two ways: either by including links to your services and products, or just by selling copies of the app itself.
When doing this kind of marketing, you can’t go wrong by investing some money to ensure your website is well-optimized for mobile use. Building an effective mobile website is a specialized task, considerably different from normal web design. If you need things to work in your favor and go smoothly you should outsource it to someone who knows what they are doing.
Set up accounts for all major social networking sites. This will help people finding your business. Focus on the core social networking sites at first, then expand to lesser-known sites. If nothing else, make sure you sign your business up for a Foursquare account, as well as a Facebook account.
Be consistent when promoting your mobile strategy’s call to action. Use social networking, your website and your physical store to inform people of your mobile phone offers. Increasing your exposure through all of these mediums will reach a larger audience than if you promote on Twitter alone.
Use various marketing items simultaneously to provide event information for a larger impact. For example, consider sending out some mail detailing a particular sale or discount you offer to your customers. Then a couple of days before the event is going to happen, send an email and on the day of the event, send a text.
When marketing for mobile phones make sure that the message you send are short and simple. Make sure customers know what your message is, so they absorb it and respond.
Avoid launching your marketing campaign without clear foresight. At first, you must figure out what you want to achieve through this strategy. Decide if you are trying to retain customers, increase sales or promote new products and services when you are customizing your messages. This way your customers will get what they need and you will achieve your marketing goals.
Clarity and simplicity are the keys to a good campaign. If you lessen the amount of clicks, it will boost your success, and you will have to do less. It is hard to type well on small, mobile keypads. Therefore, you want to minimize typing whenever possible.
Text abbreviations are not for mobile marketing campaigns, as not every customer will be familiar with their meanings. Using language that they do not understand will only lead to your customer deleting the advertisement quickly, and that is possibly a lost sale.
Location comes into play in mobile marketing. Unlike other marketing types, this kind of marketing can find your location. This gives you new ways to market based on location that you can’t otherwise use. Consider all the ramifications for your business and how you could create a strategy that is location-aware and effective.
Maybe you’ve thought about offering a free app for your customers, but thought it would be too difficult. Luckily, some applications are really easy to make. When you offer special apps to your customers you can actually bring your mobile marketing experience to a whole new level. Be aware that you have a variety of different options to use here.
In conclusion, mobile marketing can mean many things. It entails many different principles and can be adjusted to accommodate practically any objective that centers on a mobile device – this is the essence of mobile marketing. Apply the knowledge you’ve gained here to use mobile marketing to further your business.
