Your email marketing campaign should be closely linked to your SMS marketing. You will be able to convey more information to your audience and remind them via SMS of something they read about in your emails. Text messages will allow you to increase your brand awareness.
From time to time, change up the format of your emails. For instance, you may consider using plain text, rather than HTML. Your customers will pay attention to this slightly different email because you might have chosen a different format for an important announcement.
You can follow up with past clients by sending a freebie through email. Include a statement as to how they can take advantage of this deal. Your email should end with a call to action before the promotion ends, or you run out of free products.
Your marketing emails should be reasonably short. Speak concisely and directly to your audience. Your customers will appreciate that you value their time. This will also prompt most readers to take in the full message. This is quite essential, as you probably will have important links and content at, or near, the end of the email.
Call to action wording is essential to a successful email campaign. Tell your audience what you expect from them. Be sure that any links you have in your emails are easily found and explain how they are to be used. Consider including your call to action at both the bottom and top of your email for ease of use.
Make sure that everything you mail out has been proofread. It’s essential that your emails or newsletters are correct, especially if you want to appear professional. Make sure you test out the format so it will work out and show up on the screen how you had imagined it. In addition, if links are included in your email, ensure that they work properly by testing them.
Keep your emails concise and focused. People aren’t likely to read much more than a few paragraphs about your marketing. Your readers don’t have the time or the attention span for overly long messages. If you can quickly say what needs to be said and let your audience go, they are more likely to read you next time.
Set a solid schedule for when you will send newsletters out and abide by it. If you choose to send them out weekly, be sure that they are sent on the same time and weekday each week. Your customers will expect you to deliver emails as you promised them and will be looking for them at the times that you stated.
When you give opt-out options in email newsletter messages, try to set it up so customers are automatically removed from your mailing list. Customers who continue to receive daily emails for a week after opting out will probably feel disrespected, and they may suspect you of scamming or spamming them.
Require your potential readers to confirm their email when they are subscribing to your list. Many times people have typos the initial time they put in an email address. This double-confirmation process greatly increases the chance that the email address will be valid, and your messages will get through.
When you send emails to your email newsletter list, be sure that relevant logos and branding are apparent. People who are already customers will be familiar with your business will immediately recognize the design and be more likely to pay attention to the message. Since the customers will quickly realize the message is from you, there’s a much better chance the message will be read instead of deleted.
A very crucial, yet obvious, part of successful email marketing is making certain there are no mistakes in your subscribers email addresses. Don’t waste time receiving email addresses, only to get a message that the address was invalid. This can be a waste of your time!
Try including a coupon with a follow-up email after meeting a new client. Add a link to the email that includes what will happen if they follow the link. At the end, note that your clients can save money by using these coupons.
Grab their attention with your title. If you don’t make a first impression with your subject line, people won’t read your email, so make sure the subject is something that grabs their attention and makes them want to read more. Do this, and you are halfway home, and will have lots of eyes on your message.
Review some real-life spam for pointers on what you should never do. Get a free email address, put it all over the Internet, and see how much spam you receive. See what those emails are doing wrong and then change your strategy. Take every measure that you can to stand apart from the spammers. This will boost your reputation and keep your customers from opting out.
Use multi-part coding when you send out email marketing messages, in order to grab a larger market share. This includes HTML and content that is plain text. This helps because some customers may prefer to view it in HTML, while another may prefer plain text. Sending out these emails is worth it because plain-text subscribers won’t remain subscribed to HTML-only listings for a long period of time.
Don’t just write an email that will get around spam filters. Make your emails appeal to the readers. Writing your messages in the appropriate way and not adding too much sales talk will help you get past the spam filters. Trying to use fancy terms to avoid using words such as “free” will only bother your customer base and get filtered anyhow.
Be sure you’ve digested the valuable information detailed in this article. You should either read this article again or print it out, so that you can use it as a reference in the future.
