Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
To get the results you are looking for, you will need to give your customers an incentive. A good way to attract customers is to give them an incentive to visit your site. These incentives can be in the form of local event information or even weather alerts. However, a coupon offer can increase sales during your campaign.
Tailor your rewards to your audience. When you are expanding outside of your friendship circle, you need to grab their attention. If you are looking for business executives, then you could send out vouchers to fine dining places. If instead you cater to families, try a more family oriented venue for your voucher.
Location comes into play in mobile marketing. Mobile marketing gives you the opportunity to broadcast your location. You will be able to find a new location that you were not able to find anywhere else. Consider all the ramifications for your business and how you could create a strategy that is location-aware and effective.
When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Get your message across to them as soon as you can; they need to know what you are trying to say.
When customers see your mobile marketing, any thing that they need to fill out needs to be fast and user-friendly. Keep in mind that completing involved forms when using a PC or laptop is no big deal, but can be time-consuming and frustrating when using a smartphone. You should make it easy for someone to add themselves to your company mailing list.
Offer customers a type of trivia game or product-response quiz with your mobile campaign. Research has shown that many people will answer back if a fun quiz is sent to their mobile phone. The quiz questions can be used to get some information about what your customers want, and it will entertain them.
Remember, it is harder to navigate through your website using mobile equipment. If your marketing website is easy to use, you will get a better response from people using mobile devices. Don’t worry too much about how your site looks on a home computer. The important thing is keeping your site user friendly for both users.
Integrate all of your marketing strategy into one main marketing mix. Your mobile website should feature mobile-relevant material, designed to draw readers and integrated for participation with the rest of the site. People are more motivated to purchase when they are engaged instead of just passively reading.
Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. It’s up to you to behave in a professional manner.
A smart tip for a good mobile marketing campaign: do a usability test before you go live. The sending of a message that receives a negative response, or none at all, will have a negative impact on your campaign. Also, send it to coworkers first and see what their impression of it is before going live.
Observing your competitors successes can be a great method for keeping abreast of newer trends. The key is to catch the eye better than the others.
Make sure to include discounts and special offers in your mobile marketing messages. Your customers will be more likely to visit your site if they see a discount they can get.
Research about your audience. By knowing who your audience is and what their preferences are, you can save money on mobile marketing campaigns by understanding how to reach them. Are they using cellphones more than computer? Which operating systems are in place on their phones? If you understand your customers’ needs, you will be better able to fulfill them.
A/B testing can be a useful strategy in developing a mobile landing page. Test every aspect of each page. Figure out which page has the highest success rate among the various browsers and go with that option. The better of the two trial pages you create, as deemed by its success, should be your final choice, no matter how emotionally invested you may be in the other. Use the more successful page.
Present your mobile marketing campaign as an exclusive place to score special deals and money-saving offers. Bring it up in various ads, on social networks, and on your site. If people feel that your mobile campaign could be helpful, they are likely to sign up. Plenty of people will opt in to a program that offers easy, fun access to valuable special offers.
Multimedia Messaging Services are fantastic for the instantaneous delivery of coupons and rewards. MMS can also be effective in capturing the attention of new customers. You can include certain promotional codes with the coupons that you send out. Promo codes can be used to link with a mobile site, which allows for efficient tracking. Sending coupons via MMS is an effective marketing strategy that will appeal to both new and old customers. They serve as a way to obtain new customers, and provide bonuses for loyalty.
Stake your claim by creating an online presence on the leading social networking sites. This will help people finding your business. First, focus solely on the basics of your business, then expand content from that point. If nothing else, make sure you sign your business up for a Foursquare account, as well as a Facebook account.
Mobile marketing gives you instant access to a large audience, but you should never abuse the privilege. If you’re just starting to utilize mobile marketing, be very methodical in the way that you use the information you have learned from this article. This approach will help you to gain new customers.
