In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
No matter how advanced cellphones get, you should remember that web navigation is never going to be as easy on a phone as it is with a computer. A mobile marketing campaign should be built on an intuitive and user-friendly platform that allows the user to view your messages on their mobile device. This can translate in pages that appear more simple to computer users. However, you want your site open for as many users as possible.
Starting your own mobile marketing campaign must be based on learning and listening from people around you. Pay attention to your customers and what they are asking for, and give it to them if you can. Use your phone to see what the competition is doing, and use their ideas if they would work to boost your business.
If you are not an expert on designing for a mobile audience, then by all means, hire one. Building an effective mobile website is a specialized task, considerably different from normal web design. Leave this to the professionals if you doubt your talent at all.
A great tip to do in having an effective campaign in mobile marketing is to have a usability test before going live. Sending out ineffective messages will be a complete waste of time. Get your coworker’s impressions of your campaign messages before starting.
Effective mobile marketing techniques often include offers that a potential customer must access through codes or coupons. If a customer gets an incentive to check out your site, they will be more likely to do so.
Use mobile marketing to market your event a few hours before any major sale. Dropping friendly reminders like this can keep people from missing your big events.
Mobile platforms that are designed as standalone also need home bases to be successful. You should use your mobile abilities to communicate with new and existing customers to entice them to come to your home base. A mobile platform should just be one part of your entire business.
Be clear, simple, and concise. In order to truly be successful, you need to learn how to minimize the amount of clicks and keep your process simple. It can be frustrating to type on a smaller keypad, keep this in mind when you are creating content. Therefore, you want to keep the campaign to the absolute must.
A very beneficial thing to use when setting up a mobile marketing campaign is social media. One way to use social media is to ask your customers to send tweets about your company or a deal located on your website. People will respond and share the potential savings – as well as exposure to your company – with their friends.
Keep in mind that there can be different levels of mobile customers because of various outside influences; also note that once the entire market changes then customer base changes as well. If you wish to stay competitive then be up to date with new technology and releases on a daily or weekly basis.
Mobile marketing will definitely attract customers, but you have to make sure it works on all mobile devices. If the site doesn’t work with certain platforms, you are leaving those potential customers behind. Don’t leave money on the table over technical issues.
Make sure you have a business presence on each popular social networking site. This helps your business get found. Keep to the basics with your basics and then expand from there. The least you can do is create a Facebook page for your business and establish a custom page on Foursquare.
Buy your own short code instead of using a sharing service. Although, it can be costly, it is linked to your company brand. If you are persistent, people will start to associate your short code with your company. This is very little that needs to be paid to avoid legal issues. When a code sharing company doesn’t use best practices and abuses the system, this means problems for you.
You can develop a mobile application as a part of your mobile marketing plan. The app should contain pertinent information about your niche, and should be set up in a manner that entices people to want it on their phones. Choose an App that is entertaining or that provides pertinent information. As you are developing an app, you can provide the user with a convenient means of finding your product or service as it pertains to the content of the app. You can also choose to offer the app at an affordable price to give yourself an additional profit stream.
For the most technologically savvy customers, include QR codes on all printed advertisements. This makes it easier for smartphone users to gain quick access to your website or promotion. Make sure these codes are on the different printed material you provide. If a customer is interested, the QR code is an easy way for them to learn about your business.
If you use voice calls as part of your strategy, you should remember to respect the human element and use a personable, friendly approach. Take this into account.
It is important to have your own dedicated short code. The price tag is higher, but this will help to protect your brand. In addition, it gives you a measure of legal protection.
Make sure that your mobile marketing ads are easily forwarded from one friend to another. Ease of forwarding as well as incentives for doing so are great ways to ensure that your ad is packing all of the punch that it is capable of.
The above advice will have you well on your way to savvy and successful mobile marketing. There is quite a bit to learn, and many different ways that you can apply it. Keeping these tips in mind, you are able to start refining your mobile marketing plan in order to help make your business successful.
