Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. You stand to lose potential customers if they cannot comprehend your advertisement.
Try your mobile marketing materials on a wide variety of mobile devices to ensure that your message is always clear and accessible. There are a variety of different mobile browsers, and each device has a different screen size and resolution. Therefore, your website and advertisements could look quite different, depending on the device that is being used. At the very least, be sure to test them out on all the popular mobile devices.
Use A/B testing on the mobile version of landing page. To understand what is working or not working for your visitors, testing is just as important for the mobile environment as it is for traditional web pages. Use two dissimilar versions of your landing page (known as A & B) to see which earns the most conversions. Whichever one wins should be your permanent choice.
Invest in dedicated short codes rather than sharing them. It can be a little pricey, about $2,000, but it can be linked to your brand. Before long, savvy surfers will start to remember your short code. Buying your own codes will also protect you from legal issues relating to shared codes. You can get in trouble if the company that you are sharing codes with takes advantage of the system.
Do not send text messages to your customers too early in the morning or late at night. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.
Make it easy for the recipient of your ad to forward to friends and family and chances are, they will. Before you publish your promotions, assure they are easy to forward. If you give incentive to forward you will have even bigger returns on your mobile advertising investment.
Making a custom app for your business can be a good idea. Customers looking for specials, sales and promotions will check your mobile application regularly. This can also build your brand and boost your foot traffic. The price of an app can vary considerably so consult a professional regarding the development process.
Multimedia Messaging Services can be used for sending coupons to your customers in order to generate new ones or reward current ones so that they will remain loyal to you. Include promotional codes with the coupons you send. You can link these codes to a mobile site with a tracking code. You can both reward your loyal customers and entice new ones with the power of coupons.
Make sure your content is timely and interesting. Don’t forget the purpose of your actions when you start mobile marketing. Provide information that can help your customers and potential new customers. It is important to remember that you are sending out information or making information available to a person who is spending time reading it. Always imagine receiving what you are sending out to maintain awareness of the person at the other end of your business marketing.
By providing a venue for review writing, you will create a closer connection with your customers and build up your credibility. Regardless of a customer’s opinion, you can always use feedback to improve your strategies.
It’s critical to perform a usability test. If your customers can not see what you are forwarding to them, your efforts will be wasted. Send test messages to yourself, employees, or household members, so that you can look them over before you officially launch any new campaign or content.
When you are gearing your website towards mobile users, remember brevity is a virtue. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. Content for your mobile marketing site has to be brief, simple, and useful.
Mobile marketing should be developed one step after another for best results. This should be your strategy as well. You can start with a text messaging campaign, expand into using mobile websites, then incorporate mobile apps and eventually deliver videos to mobile devices. Keep progressing and improving your overall mobile marketing campaign. Make use of every tool possible.
Don’t forget about your existing customers when you go after new ones with your marketing tactics. Existing customers are more likely to positively receive text messages and promotional updates. Oftentimes, mobile marketing directed to new clients may be perceived as spam.
Make sure that your emails can be viewed easily from most mobile devices. This increases the success you have with your mobile marketing campaign. Offer phone numbers to click on instead of links to contact pages. At the same time, ensure linked pages are clearly readable with a mobile device. As time goes by, the number of people checking e-mail from mobile devices is only increasing, so it’s smart to design e-mails for this audience.
Make sure to place links on your site that are associated to social networking sites and are geared towards your business. Most people will not look you up on social networks, if you do not tell them about your page.
Remember with the onset of widely available cellphones, that you are in communication with real people, in real time. Act in the proper way.
You need to give some to get something back. You must give out incentives in your campaign in mobile marketing. Possible incentives can include weather alerts, promotional codes, or local event information. Customers love a good sale, so offer them coupons to increase website traffic.
Now you know that mobile marketing is more complicated than many think it to be. It would need a lot patience and work, but it will surely prove to be worthwhile in promoting your business. If you apply the guidelines from this article, you are one step closer to increased sales and profits.
