Mobile marketing is a term that can contain a broad range of ideas and approaches. It is different to each individual because they each know of different ways to put it to use. Mobile marketing is about reaching out to your audience on their cell phones, through text messages or mobile websites. Here are some tips to see how your business can benefit from mobile marketing.
Mobile marketing strategies are an effective way to broaden your customer base; however, in order for these strategies to be successful, they have to work on multiple mobile platforms. If your marketing efforts don’t work on all the popular devices, you could lose customers due to technical issues.
Limit the number of offers that you send. Research indicates that offers are redeemed most often when they are sent at the rate of two or three per month up to once a week. Doing so makes your client feel as though they may miss out on something. They won’t buy anything if they think a better deal is coming up.
Location is essential. Mobile marketing, unlike many other marketing techniques, has the ability to target consumers based on physical location. This ability opens up a world of possibilities that are exclusive to this particular type of media. Think about what this can mean for your business and how you may succeed with a location-aware strategy.
Similar to how you would test a website on various web browsers and operating systems for computers, you should also test mobile websites on different mobile browsers and mobile devices. Some mobile devices use special browsers, and others have limitations based on their screen size or resolution. These variations can affect the way that your site and ads appear on various devices. At a minimum you would want to check how it looks on the most commonly used phones.
QR codes are being used more and more on advertisements to appeal to the smartphone-using audience. This makes it easier for smartphone users to gain quick access to your website or promotion. Any printed materials you produce should carry these QR codes. If a potential customer is really interested in what you are selling, the QR code will give them the ability to learn more.
Never randomly message your customers. Be sure your message means something to the recipient and that they will welcome the message. Some businesses failed in their mobile marketing endeavors because they chose to send arbitrary and impractical text messages to their customers. Customers like relevance, not jokes or other nonsense.
There are many free apps you can give away to customers, but it’s also not that difficult to create your own apps. You could create your own personal app for your business which would be unique and would help make your mobile market thrive. Your application could offer a number of features.
Check to verify that your mobile web site works on every popular mobile web browser in use. Your messages should come across equally well on iPhone, Blackberry, and Android devices. Remember that it is easier to simplify the messages you send than to custom-fit messages to different platforms. Mobile marketing and the KISS principle work well together.
You need to have a home base if you are developing a mobile platform that will stand alone. You should use your mobile abilities to communicate with new and existing customers to entice them to come to your home base. Do not develop your business solely on a mobile platform.
To improve your own social marketing, keep an eye on your competition’s efforts. You need to stand out in a crowd of competitors.
To get customers to your brick-and-mortar store, include a detailed map somewhere on your site that is accessible by mobile devices. Such maps let people easily find nearby businesses like yours when they need it.
When doing this kind of marketing, you can’t go wrong by investing some money to ensure your website is well-optimized for mobile use. It can be hard to put together an effective and successful mobile site. If possible, this job should be handed over to qualified, experienced professionals.
A well composed mission statement can help you to stay on course with your mobile marketing campaign. Having the mission statement around will help you stay ethical.
Send out a message about your big sale to your marketing list an hour or so before the sale begins. The only exception is if your sale is going to start early in the morning. Contacting your customers and reminding them about sales will keep the event fresh in their minds.
Get the most information you can about your chosen mobile marketing demographic to make your efforts as successful as possible. That way you’ll have a much higher chance of the recipients wanting to read your advertisements.
Changes in your market will dictate changes in your customer base. You can gain or lose customers based on outside influences that you cannot control. Outdated or irrelevant technology can actually hurt your business, so it is important to remain up-to-date on new developments to maintain a competitive edge.
Invite your mobile customers to communicate with you directly. There may be many people saying go away or say that they want something more, but having customer guidance is too important not to pay attention to every chance you get.
Send a message with a coupon code or a special discount. Your audience will pay more attention to your campaign if it is perceived as a way to save money – and you will generate more sales thanks to the coupons.
Try to run a campaign that is picture to screen. Campaigns that utilize picture-to-screen allow customers to snap photographs with their cell phones. Once your customer has taken their shot, through the use of short codes, they can have them instantly posted digitally for everyone to see. Use a television or digital billboard to show off these photos.
As you have seen, different people may understand mobile marketing to mean different things. There is no accepted common definition when it comes to mobile marketing; although, the most basic way is through a mobile device, such as a cell phone. By using some of the tips presented here, you can tap into that huge market. You can make mobile marketing work for your business.
