Email marketing usually makes people look away when someone starts talking about it. Before you dismiss email marketing, take a moment to learn about it. You would be surprised by how much it can accomplish.
Choose the times you send out your emails based on when your customers are most likely to read them. If your newsletter is very business related, consider sending it out sometime between Monday and Thursday, as those are the days when people are often in “work mode”. Send personal e-mail a few days before events so everyone has a chance to read them.
Utilize the least amount of graphics in your email as you can without making it look bland. There are several email programs that will block graphics, and if your emails are image-heavy, some of your readers will not be able to see them. Additionally, your email is more likely to end up in a junk mail folder should graphics be overused.
Require new subscribers to type their email address twice when signing up for your mailing list. You will avoid common mistakes such as misspelled email addresses. Having them put in their email address twice reduces the chances of these mistakes.
Wish your subscribers a happy birthday if your demographic data includes this information. Happy birthday messages can be sent automatically and can make the subscriber feel appreciated. Show a little extra appreciation of those loyal folks by having a birthday special coupon, or discount promotion. This will generate excitement for your company, as people like to feel special.
It may sound obvious, but it is very important to ensure that you store correct email addresses. Remove any broken email addresses from your lists, don’t bother trying to find out what’s wrong with them. Don’t waste the time!
Use various platforms to test out exactly what the email marketing message looks like. After you’ve deemed a particular design perfect, see how it looks in all major browsers, operating systems, and email clients. The manner in which your email is displayed can vary greatly between different email services, such as Hotmail and Gmail.
Learn the things you should avoid by checking out what people think is spam. Get a free email address, post your new email address in various places on the Internet, and it won’t be long before your inbox is jammed with spam. Learn from what those emails do wrong, and adjust your own email campaigns accordingly. People will be able to recognize your emails from the spam they usually get and trust you.
Follow-up emails, which include a coupon, are a great way of maintaining contact with clients. Provide them with the coupon code and a link to your site. At the end, note that your clients can save money by using these coupons.
Communicating with your customers through email messages is quick and effective. When you communicate by email, make sure your email is easy to read by being brief, and staying on topic. No one want to read a 1000 word e-mail about packaging or lamps or, etc. Give links that go back to your site in order for your customers to receive all the additional details there.
A tip for someone who’s getting started in email marketing is to proofread their emails before sending them out. While obvious, it is an easy way to prevent simple mistakes. Really, it’s only an email, right? The answer is no. The strategy you choose for your email marketing campaigns should be a vital part of your overall marketing strategy and absolutely must be done the right way.
You want every email campaign to have feedback that is passive as well as active. Active feedback means things like customer opinions or suggestions. You should also use passive feedback, which is more subtle. Many tools and software allow you to see how many of your emails were opened and how many people clicked on links.
Your subject lines should be less than 60 characters. Lots of email clients will just shorten subjects that are greater than this length. Others might not even be able to view email subjects past this length. More importantly, 60 characters usually provides your subscribers with more than enough information to decide whether they want to read your message or delete it.
Don’t contact people via email without permission. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. Sending out bulk, unsolicited email to customers may also violate your ISP’s terms of service.
Know who your audience is. Encourage your subscribers to invite their friends to join your list too. Make it easy for people to invite interested friends by including a “Subscribe” link in every email message you send out. This is a great method to use to organically grow your base.
When it comes to emails, never rely on images to provide your subscribers with important information. Lots of email services, particularly web-based versions, do not necessarily enable viewing of such images. This might mean that your emails are unpleasant to look out, or can’t be read at all, because of the images that they contain. Therefore, it is important that all relevant information be given using text only; any images you wish to include should have descriptive tags.
In the end, the goal of digital marketing is to make a sale. That means that every single email should bring readers closer to buying. Announcing special offers, debuting new products, and revealing new information about existing products are just a few of the tactics you can use to build this momentum.
Make sure your marketing emails’ layouts are top-notch. While it can be tempting to make a beautiful HTML layout for your email, many email programs will block your graphics and leave your email looking strange. Be sure that you put all of the information they need to know within the text portion of the message. Provide inviting links to your web site and let your audience see your graphics there.
This article should have shown you some ways to ensure that your email marketing strategy helps you achieve all of your business goals. By applying what you’ve learned to your own marketing strategy, you should see a change for the better in no time.
