Make sure you only email subscribers who give you permission to do so. If you spam your customers you will find that you will never be taken seriously. Most people will not only delete the email, but also resolve to never do business with you in the future.
Right on the subscription form, tell your new subscribers about the emails they can expect you to send them. Tell them exactly what kinds of emails they’ll be getting and when they’ll be getting them. This will help subscribers that are new know what to expect.
There are few things more detrimental to a website or business than being accused of spamming, so take every precaution to protect your integrity by adding a confirmation step to your email list, opt-in procedure. Essentially, everyone who has signed up for your email list will then get an email from you requesting that they confirm their subscription. There should be a “yes, confirm my subscription” and a “No, I don’t want to subscribe” link in your validation email. That way, no one can say that your emails are spam, and your customers will trust you to treat them professionally.
Try not to send out important emails on or around any major holidays. People are often not at work and are busy with families, not checking their emails. Of course, as always there are exceptions to this rule. Such exceptions may include emails with Black Friday promotions or other messages that are centered around a specific holiday.
Sending an email to your list more than once every seven days is a bad idea. Remember that your readers probably get a lot of emails everyday. If you send too many emails, people will skip over them, and you won’t reap the benefit of your hard work.
Make subscribing to your mailing list a two-step process. This probably seems like overkill, but doing so makes you far less likely to receive spam complaints from people on your list.
Do not send emails out without having the recipient grant their permission. Very few people like to receive information that they did not sign up for. Sending out spam will give a bad image of your business. Start off your email marketing campaign in the right way, by being sure that people are open to your email marketing efforts.
Each email should have one clear message. You want to keep your customers from being bombarded with content in your emails, but you also don’t want to make them too simple and boring. Think of what your message is, and say it clearly and simply. People will appreciate having access to clear information and not having to read through a long email.
Do not ever send unsolicited emails to unsuspecting customers. Your emails will be considered as spams if you send them to people who did not sign up on their own. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints.
Your subject line should pack a punch and make the reader pay attention. Offering an incentive in the subject line will make the receiver more likely to open the email. Offering a large discount or a free product increases the chance that the person will open your message to get the great deal that you are offering. If you have a good subject line, it will increase the chance that your customer will read your email.
Be considerate of your consumers and always ask for their permission before adding them to your company’s email list. People may consider you to be a spammer if you do not do this. If unsolicited mass emailing is part of your regular routine, you may find your business is in danger of accusations of spam.
Review some real-life spam for pointers on what you should never do. Get a free email address, post your new email address in various places on the Internet, and it won’t be long before your inbox is jammed with spam. Note what is done wrong in those emails, and avoid making those mistakes in your email campaigns. Taking measures to stand out from spammers will boost the credibility of your brand.
Make each message personal when using email marketing. Customers are much more likely to respond positively to emails that feel personal and are not bland. Sign the message with the name of your company’s president or CEO to impress your customers.
Give people an easy sign up option to receive your marketing emails, and you will see the numbers on your list climb. This can be done by setting up some kind of form where they enter their email. It’s important to do this so you’re not bothering people that didn’t sign up.
Try to get the permission of a potential customer before sending them an email. When you email customers (or potential customers) unsolicited, you risk being faced with complaints of spam, and your messages will go unread. Your customers could opt out of your mailing list, but an even worse scenario is if they report you as a spammer and you end up blacklisted.
Use lots of different resources to learn about marketing through emails. Search online for information, or check out books from the library. Locally, you may even find seminars or workshops to help you work on your campaign, so consider contacting business groups near you for more information.
Use these suggestions, and your knowledge of your target audience, to create fabulous marketing emails. Think about what readers might want to see. What information would they like to read? Is there a way to turn these ideas into sales? Implement the tips found here to get started in the right direction.
