Use A/B testing of your subject lines to test effectiveness. Choose one email, randomly split the mailing list in two and send each half the same email with different subject lines. This is a great way to measure the effectiveness of each subject line, helping you to understand how to send out emails that get read.
Celebrate your subscribers’ birthdays with a congratulatory message. Provide them with the option to include their birthday when they opt-in to receive your messages. Send them an automated email on that special day. You will find that customers respond positively to this approach. The added benefit for you is the opportunity to send a birthday discount or coupon that will attract more business.
Incorporate multi-part messages into your email marketing campaign so that none of your subscribers fall through the cracks. These emails include both plain text and HTML versions of your messages so that your readers can decide on the option that’s right for them. Subscribers who prefer plain text will opt out of your emails if you do not make the effort to make your messages available in the format they prefer.
Allow your readers who visit your website many opportunities to opt-in but avoid any pressure tactics to subscribe. Tell customers about the benefits of opting into your list and make it clear that their personal information will never be sold. The success of your email campaigns will greatly depend on how many people will sign up for your mailing list.
Illustrate to your readers that you appreciate their time in restricting yourself to only sending messages with worthy content they can benefit from. Avoid emailing them flagrant sales pitches in order to avoid insulting their intelligence or losing their confidence in you. In each email you should include a solution for a common issue, a innovative way to use products, or some type of special promotion.
Brand your emails by using your logo, color palette and a similar layout to your website. Customers already know your designs, logo and colors and they associate you with these details. Portraying a consistent image to customers will make your emails less likely to be deleted or overlooked.
A double opt-in list is a great way to ensure that anyone who signs up for your list actually wants to be there. While it may seem like overkill, it is a great way to guarantee that your customers actually want emails from you, which could save you from future trouble.
Make each email message you send out for business purposes somewhat personal. Customers will respond more positively to such messages rather than all the ones that are bland or impersonal. To make an even better impression on customers, have the email come from your company’s CEO.
Do not add the email addresses of customers without informing them and receiving permission. Filling your mailing list with individuals who never chose to receive your marketing emails will not do your business any favors among potential customers or the account owners. You could also cause yourself to be kicked off of the email providers service, because they may think you are a spammer.
If you take the time to mention personal details in your emails, your subscribers will notice your efforts. An email that looks like a simple form letter will just be deleted. As easy as it is to add in their name, go even further. You should know where, when and why they signed up. Make use of those facts when you draft your messages.
Make sure that the grammar, spelling, and sentence structure of any email you send is 100% correct. It is simple to forget about if you are new in the game. You may think it’s only an email. You are wrong. You need to have a refined and effective email marketing strategy and campaign.
If you want some good suggestions on email marketing you should use SMS messages, as well as emails. When these are utilized together, this is very effective for getting your readers all the knowledge that you would like them to possess. Text messages will allow you to increase your brand awareness.
Include special offers and promotions available only to recipients of your emails. These types of emails will provide your customers real value and encourage them to tell their friends about your company. In fact, referral programs are great in growing both your customer base and email base.
It is important that you obtain subscriber consent before you begin emailing them. If you fire off unsolicited emails, the recipients are not likely to take you seriously. A lot of people will not want to spend money with your company any longer.
Obtain feedback from subscribers. Regardless of how many emails you send out, you cannot determine how successful your email marketing campaign is without finding out whether your subscribers like your emails. Have them tell you about the components in your emails that they like as well as those that need to be changed. If you listen to your clients, they will be more loyal.
It is important to avoid sending unsolicited emails when attempting to market a product. Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them. This is very bad for business and you may be blocked by certain Internet providers.
Using email marketing in your marketing campaign really gives a big bang for your buck since it really does not cost much to create and send an email. If you have not already employed this technique into your marketing plan, what are you waiting for? Apply the tips from this article today to start seeing big boosts in your business.
