Your content should speak to the reader, not just jargon to bypass the junk mail box. Just by writing honestly, personally and informatively, you’ll avoid being thought of as spam and put into the junk folder. However, unnatural speech patterns that go out of the way to avoid words such as “free” will irritate your audience, and may catch the attention of filters anyways.
Do not ever send emails to your customers more than one time per week. It is likely that your customers receive many marketing and other messages each day. If you send too many messages, you will just become part of the clutter. They may begin skipping them, or worse, deleting them without ever reading!
Try to get as much feedback from subscribers as possible. You can email as many messages as you want, but you don’t know if you have success until you know whether your subscribers are getting anything out of them. Inquire about what customers like about your messages, as well as what they would like to see changed. If you listen to your customers, they will want to remain in contact with you.
Integrate your email marketing program with social networking sites, such as Facebook and Twitter, and watch your subscriber base grow. Your customers may share newsletters and other marketing materials online, which will help you get more new customers. People who you are friends with on Facebook might also find your newsletters interesting if you post them on your profile and decide to sign up.
Try out new formats with your email. New offers and the most crucial information should always be at the top. You must try different types of formats in order to determine which gives you lots of response. Once you find what works, continue to use it. When you do this all of your customers know where they need to look for when searching for information they are interested in reading.
Determine a schedule for sending your emails, and stick to the schedule as much as possible. Consider sending your emails on the same weekday, and around roughly the same hour as well. Your customers will expect the newsletter as promised; therefore, you should provide the newsletter on time.
It’s a good idea to require people to double-confirm when entering their email address to opt-in for your newsletter. Oftentimes people accidentally mistype their email. If they do so, it is much more likely that their email will be correct.
Use multi-part coding when you send out email marketing messages, in order to grab a larger market share. These types of email should include normal and HTML text in order to reach all readers. This is simple to do, and it can help keep all of the subscribers on your list happy.
If you plan on utilizing email marketing as a promotional strategy, it is crucial that everyone on your subscriber list has authorized you to send them emails. If you do not get their permission, you will get a lot of spam complaints and perhaps lose customers all together.
Having a easy-to-see link to unsubscribe is a good idea. Put your link to unsubscribe in a place that is easily visible and be sure it is a part of every email. You want each of your users to feel like everything is their choice, and you are not forcing them into anything.
Don’t add people to your list without their permission. If you do not get permission first, you might be looked upon as a sender of spam. You will risk damaging your reputation, and you might even get on an ISP’s black list and end up having your emails blocked.
Make your marketing emails personalized. You can do much more than inserting a first name into a generic message. You should use everything you know about your customers. Mine the information about your subscribers. Break them down into smaller buckets based off of similar profiling, and customize your messaging based off of that profiling.
Your opt-out link should yield immediate results. It is easy to think you are not adhering to their wishes, when they continue to receive emails after the opt-out has been used.
The greater number of choices you give your subscribers, the greater impact your email marketing is going to have on your profit. Let your subscribers decide on the the number of messages they receive, how often they get them and what information they want to disclose. Being able to control their experience will make them more comfortable with your brand and your emails.
Your marketing emails should be reasonably short. Use clear, direct language whenever possible. This can demonstrate that you value the time your readers take to correspond with you. Doing so ensures that readers actually read your whole message. This can be important since emails often contain important information, even at the very end of the text.
Make sure your customers opt in before sending them an email. When you send out unsolicited emails, you risk receiving mass amounts of complaints and becoming known as a spammer. This will result in unread emails and wasted marketing dollars. Not only that, but a lot of people will choose to opt-out, which means they will not get anymore emails from you. You also run the risk of violating your ISP policy if you are called a spammer.
Make your email messages as personalized as possible, and you can make recipients feel special. If they feel like they are reading a form letter, they will hit delete and block. Addressing the customer using his or her first name is a very easy personalization step. For instance, you should have information that tells you when and where a reader subscribed, as well as why they did so. Make use of those facts when you draft your messages.
Email marketing is so common that almost everyone is familiar with it. Basically, it gives companies a way to promote their business through simple email communications. When done right, it can be a very useful strategy; take these tips to heart, and you will be well on your way to success.
