Defining mobile marketing is something of a challenge. It means different things to different businesses, and it can be used in many different ways. The definition of mobile marketing is promoting business through the use of cell phones or other mobile devices. The article below is all about learning to understand and profit from this growing market.
Advertise your mobile campaign as a way of getting special offers and saving money. Mention it on your website, in other adds, and on social networking sites. By spreading out your efforts, you are more likely to find an audience that is interested in what you offer. Position your campaign as a fun, interactive way to find out about upcoming offers.
Try to get a lot of marketing data regarding your intended recipients as possible. This will make it easier for you to target their needs and wants. Your customer will be delighted to receive discounts on items that they really need or want.
Be sure to add a promo code to all your outgoing messages. This will entice customers in to check out the products you are selling.
Mobile marketing content needs to be simple, concise, and to-the-point. Your message must come across loud and clear to your customers. This allows them to understand, relate to and absorb it much faster.
Use short code that is dedicated. Though there is a slight increase in price, it translates into a major increase in protection. In addition, it gives you a measure of legal protection.
Know your audience, and give them something of value. When you send messages to anyone outside your immediate social circle, your content must have some value to the reader if you want to nab their attention. Sending items, such as a dinner voucher for a fancy restaurant can be used to target business execs. If you are targeting a family customer, you could provide a special offer that extends an exclusive benefit to children.
Run a usability test before you go live with your campaign. It will allow you to make sure your audience can view the material you are going to send out. Ask people you know who own different mobile devices to let you send out some test messages and see how they look.
Social media reigns supreme on the mobile devices of most users, so it is essential to make it a part of your marketing plan. Reward customers who TwitPic or share deals on your site with a coupon or contest entry. Doing so will generate buzz about your website or company.
Put any and all links on your webpage if your company is geared for social networking sites. Many customers these days don’t bother to search for a company’s main site, but rather seek out their social media pages.
Mobile marketing is a great way to attract more customers, but make sure that your mobile marketing campaign works cross platforms. If technical glitches arise because of platform incompatibility, you could lose customers.
If you design a standalone mobile platform, it needs a home base to be successful. If you have a mobile presence, it should be a way to stay in contact with current home based clients. Your business shouldn’t be based solely on a mobile platform.
For your mobile site’s landing page, try using A/B testing. Testing is important in the mobile world, just as it is in any other environment. By creating two different landing pages, called A and B, you can monitor which version has the most conversions. Going forward, use the most successful page.
If you want to be able to send out effective emails, make sure they are mobile friendly. This can be accomplished through clickable phone numbers, pages with navigation tabs, and other features that make your site easy to navigate on a mobile phone or device. More and more people are checking their email from their phones, and emails should be put together with this in mind.
Purchase short codes. They’re not cheap at about $2,000 but they can link to your brand. Eventually, people will learn your short code which they will link to your company. It is a small price to pay to avoid legal problems, too. You could be liable for the abuses of a code sharing company.
Do what your customers want you to do. Mobile marketing is based around knowledge of what your customers need and want. If you don’t understand what your customers want, how can you deliver it to them? The key to successful marketing is that you must figure out the basic attributes of your customer; who they are and what they want.
Be sure to optimize your mobile sites for search engines. Start your SEO process with Google, as it is one of the largest search engines in the world.
Combine your mobile campaign and your social media efforts. Your content should be specific to the landing page for your mobile website. Integrate closely related products to increase traffic and customer participation. If people know there is something they can do, other than simply reading, they’ll be more likely to purchase from you.
One of the most effective methods of increasing your profits is to use mobile marketing. Many people tend to use their phones to visit social network sites and download apps. For marketing purposes these locations are perfect. It enables you to reach so many more customers than traditional methods of marketing.
In contrast to your main site, a mobile marketing site should focus primarily on retaining existing customers as opposed to attracting new ones. Current customers are likely to understand why they receive messages from you on their phone, whereas a potential customer may be aggravated by unsolicited contact. Sending mobile messages to people who are not yet customers can actually give your company a bad name with them.
Mobile marketing may mean different things to some, but it all comes down to reaching the audience. There is no accepted common definition when it comes to mobile marketing; although, the most basic way is through a mobile device, such as a cell phone. By using some of the tips presented here, you can tap into that huge market. You can make mobile marketing work for your business.
