Applications are really easy to make. You already know that giving your customers free apps is a good idea, but did you realize you could be giving away your own custom-built app? If your business designs it’s own app, you can step up your mobile marketing campaign and compete with the big boys. You have a wide range of features to choose from here.
Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. Mobile websites do not have that large of a display to work with as you do with a computer, therefore you have to focus on higher quality with less space. Mobile marketing is all about concise advertising.
If you have a big mobile marketing list and are planning to have a big company event or maybe a sale send a reminder a little before it starts, unless it’s an early morning sale. This will remind your customers that you have something big going on that they should check out.
If you are trying to get through to a customer on the phone or by text message, remember that there’s a human being on the other end of that phone. Try to be respectful of the individual you are contacting.
Be relevant. Sometimes in an effort to expand marketing efforts, business owners can rush their presentation of an opportunity or communication that ends up taking away from business reputation because of its sloppiness. The information you provide needs to be relevant to your prospects and potential prospects. Make sure that you are giving them what they want and need; they will respond by giving you business.
People looking at your website on their mobiles will not have the same ease of access as computer users. Keep your mobile sites especially simple and easy to maneuver, since even sites that are quite easy to use on a computer can be a challenge on a mobile.
Analyze the ups and downs of your first mobile marketing campaign before you launch a second one. The long-term durability of your campaign is more important than its impact on total sales when it comes to mobile marketing. Design new campaigns by using strategies that have been successful in the past.
If you really are serious and want to have a great mobile marketing campaign, try to only send offers to the best. This ensures that your customers look forward to your messages and continue to view them instead of ignoring them due to high volume.
Get people in your store by posting mobile-friendly maps to your site. Mobile friendly maps will also allow people who are searching for nearby businesses with their cell phone to find you easily.
Conduct a test for usability. It can be time consuming, but worth the effort. If customers can not easily view your content, they will most likely just dismiss it. Ask everyone you know to test out your message for you from their devices before you make a public launch.
Always keep a close eye on the competition, they could be gaining on you. If you are trying to catch them, you might learn something. Find a way to differentiate yourself from you competitors.
You need to build a great database first. Do not slap customers’ cell numbers onto your subscriber list just because you have access to them. It is advisable to attain permission from involved parties before you incorporate such tactics. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
Advertising costs are a requirement for building a strong customer base. You will want to consider offering your consumer some type of incentive to boost your mobile marketing efforts. These can be basic things like weather or local events. Offering a coupon will increase consumer response while promoting your campaign.
Build your marketing campaign based off of what you learn from your competitors, and what you hear customers saying. Get a good idea of your customers’ needs and wants, and make your campaign suit them. Acknowledge your competition, check out what they have going on, and if that would be something you would like to try for yourself.
Social media rules mobile devices and you need to capitalize on this for your marketing campaign. Reward people who share deals that are are on your website, or Twitpic your store, for example. Rewards might be contest entries or coupons. This will help you get their friends as customers too.
Have QR codes on your printed ads for the more tech-savvy consumers. That way you make it easy for those who use smart phones to visit your website and access your coupons. Include a QR code on all of your print materials. QR codes make it easier for interested customers to get information about your business.
When creating a mobile app, make it work for you as a part of your mobile marketing strategy. Load it with plenty of valuable information that your customers will find interesting. An app that answers common questions is sure to be popular. Increase sales by including links to your business offerings inside of the app or consider selling the app itself for another income source.
The good thing about mobile marketing is that the market is always growing. Very soon, nearly everyone on the planet will have a mobile gizmo of some kind, and it is an audience waiting for you. By using these mobile marketing tips, the sky is the limit. It is now time to plug into this audience and stay one step ahead of the competition, bringing you closer to your customers than ever before. Just go for it!
