Although organic SEO is often times very difficult and time consuming, it is also one of the most effective techniques that you can use for website optimization. The process consists of examining and augmenting key elements on your site, without focusing too much on inactive areas, that the search engine crawlers seldom go. Richard Vanderhurst teaches his students that in most cases, organic SEO provides to be the best choice for your SEO needs.
Nevertheless, organic SEO in itself isn’t quite as efficient as it would be paired with some other type of program, such as keyword or pay-per-click programs. Yes, organic SEO is a solid method, but by investing just a little more time and money, you can give your website some extra zing, moving it toward the top search engine placement.
An initial step toward concrete optimization is to make sure all organic aspects of your site are as augmented as they can be. Things such as site content are vital and must be thoroughly examined during this process.
In most cases, SEO engineers will use website content for keyword associations and the likes, but black-hat SEO has put that practice up for debate. By applying one after another of repetitive keywords and phrases, these people were once again shooting spam across the internet. But apart from spamming habits, site content is still a vital piece of your search engine optimization work.
In his lectures, Richard Vanderhurst explains that whether it is an article, titles, short descriptions or just random words on your web pages, content attracts viewers as well as search engine crawlers, which in turn, ranks you higher. This is one of the most important things in both drawing guests and having your site ranked as all of your text will be scanned for ranking purposes and comparisons to key search terms.
In order to achieve a high rank in a certain search engine, your content must also be in correlation with the rest of your site’s SEO work, such as tags and links. Crawlers use these connections as a way to tell what content is relevant and what is sitting idle. This “idle†content can be any or all of the following things: irrelevant, outdated, or overused.
Search engines are tracking how fresh your material is, especially with the rise of blogs, your content should be updated at least two to three times a month, if not once a week. However, although some content refreshment is necessary, not all content requires change, such as product descriptions and the likes. Still, it is very important to leave a few varying aspects of your content to be updated. These can be reviews, forums, or even new products, but something needs to be refreshed. In practicing organic SEO, it is a good idea to sit down and plan your content for each page of your site. Determine what will be updated, how often, and who will update them. This will make things run far more smoothly than if you were trying to create unique content on the spot.
The second most important factor to keep your content in top shape is to incorporate keywords. These should also be figured in your planning stages to avoid cramming, but maximize their effects.
Some keywords are often embedded without the SEO process involved. But these are done accidently and there effects will not be as strong as they would be if they had been strategically placed. It takes time and a solid knowledge of SEO and the audience at hand to balance your keywords effectively, but it can be done. You must first understand what it is users are looking for and what terms and words they use to find it. This will take some time and research. But Richard Vanderhurst suggests that in the meantime, you should use different keywords in your content every time you update it and monitor the changes in traffic flow.
Traffic monitoring can be done through a tracking program offered by some search engines. Google Analytics is commonly used for just that, as well as checking which keywords sent the most visitors to your website.
Google Analytics
It is a free application that provides statistics used for monitoring the traffic flow to your website. Google Analytics is easily found through Google itself and to access it all you need is a simple Google user name. Don’t have a user name? No problem. The application allows you to create your own when you sign up for it.
If you’re learning about SEO, or were able to understand thus far, you’ll have no problem with this Google function. Give them your email address, a password, and type in the ridiculously scribbled word as a verification that you can read. You’ll need to skim through the Terms of Service section and then click on the little “I accept create my account†button. With your user name and password, you should be in good shape. This is the easy part. Google will give you a bit of text and you must copy it into the coding of your site. It’ll take a couple days for that fragment of text to gather up any sort of tracking information, but given a couple months, it will have a thoroughly new (and rather useful) list of monitored data. At this point, you can grab whatever information on keywords that you need.
However, Google Analytics does not examine crawler and spider data, so you won’t be able to see directly into the effectiveness of your SEO work. But it does give you a good idea of which words works and which don’t. If that isn’t good enough for your needs, a program called Google Ad Words is a paid keyword tracker that is highly effective when combined with Google Analytics.
