If your business is conducting mobile marketing, you need to be familiar with the design and functionality of as many different mobile devices as possible. This will help you in creating successful sites, messages and other mobile marketing efforts. You should use numerous mobile devices. This will allow you to learn how they work and set up a site that is customized for navigation by someone who is using any device.
Start with a picture-to-screen marketing scheme. These campaigns let your clients take their own pictures with mobile devices. Customers will then send the picture via a short code which will post them automatically to a digital screen. These pictures can both be displayed on single TV’s or on multiple digital billboards.
Try sending out emails compatible with mobile devices to keep your email marketing campaign effective as possible. This can be accomplished through clickable phone numbers, pages with navigation tabs, and other features that make your site easy to navigate on a mobile phone or device. Emails need to be put together in a mobile format as a lot more people are reading from their phones these days.
You can advertise a mobile marketing campaign as a good way for consumers to receive exclusive deals and offers. Mention it in other ads, on your website and on social networks. If people feel that your mobile campaign could be helpful, they are likely to sign up. Present your mobile marketing goals as a great way to keep on top of the deals you offer.
Your mobile marketing messages should provide value to your customers. When you send messages to anyone outside your immediate social circle, your content must have some value to the reader if you want to nab their attention. If you are targeting business executives, you would want to send something like a dinner voucher to a fine restaurant. If you are targeting middle class families, you can send something family related.
There are many free apps you can give away to customers, but it’s also not that difficult to create your own apps. Your mobile marketing campaigns could be greatly enhanced by embracing this new piece of technology. Create an app that is unique to your business and offer it out. There are a number of different features you can offer with your app.
Any type of mobile platform, especially a standalone one, should have a home base available in order to guarantee success. Your strategies with mobile marketing should focus on getting people to and keeping people in your home base. Do not rely on the mobile campaign alone; develop and design your home base for your customers.
Do not bombard your customers with offers. Reports have shown that the most success is seen when offers are sent once or so a week or just a few times a month. The best results are from customers feeling they have to react fast to take advantage of an offer. If a customer thinks they can just wait for next week’s offer, they are unlikely to act.
Do all the research you can on your audience. Know them and what their preferences are before you spend lots of money on mobile marketing. Are they bigger mobile users than home computer users? What operating systems do their phones use? Find out about the people you want to reach, and you will be able to reach them.
Mobile friendly maps are a wonderful way to help ensure you are doing what you can to attract the local customers. They will allow your potential customers to find your location easily when they are searching for your store.
Keep in mind that it is more difficult to navigate online when using a cell phone or other mobile device. Keep your mobile sites especially simple and easy to maneuver, since even sites that are quite easy to use on a computer can be a challenge on a mobile.
In a mobile marketing campaign, consider an interactive quiz or trivia contest to attract customers. Most consumers will interact with a quiz question sent to their mobile phone. The quiz questions can be used to get some information about what your customers want, and it will entertain them.
Provide contact information for your business on social networking sites. If you want your business to be more accessible, then this is necessary. Focus on the fundamentals of social media, then move on from there. Use Foursquare and Facebook as a bare minimum for advertisement of your business.
Anything that you do on terms of mobile marketing needs to be simple and easy so as not to drive away the end user. Keep in mind that the customers who are viewing and responding to mobile marketing messages are looking at a much smaller device than a PC, and having to work with limited navigational tools. Giving them long forms to fill out is not appropriate. Participants will appreciate your efforts to make it easier for them to opt in to a mailing list.
Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. This means you will have to keep track of new releases and remain up to date on technology trends to stay competitive.
You will have to invest money to optimize your website for your mobile campaign, or to create a new website designed for mobiles. Giving a website a mobile device design can involve sophisticated skills. If you would like this to go smoothly, consider outsourcing the project to someone qualified.
Reading these tips will help you discover how to be an outstanding mobile marketer. There is a ton of info that you need to understand. Keep this in mind as you use these tips to develop your mobile marketing plan, and increase your company’s promotional reach.
