Facebook is appealing because it reaches so many people and is so easy to use. Although it may take some work, marketing can be a great way to boost your business. Read on for Facebook marketing tips to see what it can accomplish for your business.

Richard Vanderhurst suggests using a contest to build talk about your brand. Offer free samples to your subscribers who share your information with others. Post the names of winners on your page and watch as your number of followers grows with each giveaway.

Market your business and product on Facebook successfully by having a page that stands out from the crowd. Add colors, logos, photos and interesting apps. Facebook users tend to be drawn to these kinds of pages over plain pages.

Never let a Facebook page get overridden by spam. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.

Improve the efficiency of your Facebook marketing interface through the use of custom tabs. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For instance, if you have a contest going, a tab for that can be included.

Do not leave out people that are already fans. In the rush to get new customers, many companies inadvertently take their old customers for granted. If you want to do well with Facebook marketing you are going to have to respect your audience. Doing so creates brand evangelists that will spread the word to others.

While Facebook is a relatively new way to promote your business or service, its audience is nearly unlimited and is a powerful marketing tool. Don’t ignore the possibilities Facebook holds. Instead, embrace them! Remember the tips you have read here so that you can best use Facebook in your marketing plan.