Keep in mind that with every passing day, the subscribers reading your emails are more likely to be doing so with a smartphone or other mobile device. Many mobile devices have lower resolution than the average computer monitor. Recognize the constraints of mobile devices and always be sure that your emails can be easily read, regardless of such constraints.
Do your best to create emails that are personal. When a business is more personal, they feel that they can better relate to them. For example, if you are aware of the reasons for them signing up with your emails, add that reason in an email to them.
Use succinct subject lines. Short subject lines, particularly those with less than sixty characters, have a better chance to engage and entice readers than longer ones. If a long subject line is unavoidable, at least lead with the most relevant information so that is doesn’t get truncated upon delivery.
Personalized emails will help you keep your existing customers. Let them know about your discounts and limited offers. Give them information about products they may be interested in based on purchases they’ve already made. Someone who’s purchased from you before is very likely to keep purchasing from you in the future.
Show customers that their time is valuable by sending them only the most pertinent information in your emails. Don’t abuse their confidence or insult their intelligence by sending them blatant sales petitions. Attempt to make sure that each and every email you send out contains unique discounts, offers, coupons, or just useful and enlightening knowledge.
Utilize all the subscription information that you gather in order to ease the shopping experience of your customers. Use their sign-up information to auto-fill forms, for example. This will save the customer some typing and may increase the likelihood of a purchase.
Use consistency in your message. Use the same design for your emails that are on your site. This includes fonts, logos, and color schemes. See to it that the font you’re using is readable. Once they have received a couple of messages, your customers will recognize your emails, and be happy to open them. Like most other fields of commerce, email marketing relies heavily on building a bond of familiarity between customer and merchant.
Pick an audience to target. As you increase your readership, encourage your subscribers to have their friends opt-in to receive your emails, too. Include a link to subscribe at the top of your emails so that anyone who receives a copy that has been forwarded from a friend can sign up as well. By doing this, your viewer base will grow.
Only send email to customers after they have agreed to receive your mailings. Most people just delete email that they have not requested. It also puts you at risk of being in violation of the policies of both your ISP and your email provider if you are flagged as being a spammer.
Offer your customers a bonus with a freebie distributed through an after purchase email. Make the offer compelling with an enticing massage that stands out in your email. The end of the email should explain that they need to act quickly before your limited numbers of freebies are gone.
Continue learning about email marketing techniques through all the resources available to you. Check the web and the library for books on the topic. Classes and workshops may be available locally as well, and it would be beneficial for you to attend some of these.
Find out what it is like to receive spam, so that you do learn what mistakes you should not make in your own campaigns. Get a free account and sign up on a few websites. The spam should come in quickly. Learn from what those emails do wrong, and adjust your own email campaigns accordingly. If you wish to have a brand that’s credible, take measures to be different from spammers.
Use Alt tags if your messages contain images. If an image fails to load or the recipient’s client refuses to load images, the image’s alt tag will appear. The tags’ descriptions should be relevant to the picture in order for the recipient to see its purpose. Include descriptions for any links contained in your email, as well.
Ask permission before adding people to an email list. If you send email without consent you will come off as a spammer, and create a bad impression of your brand. This could end up hurting your reputation, causing your ISP to block your emails.
Get permission before emailing a customer. When you email your customers without asking them, they may think you are a spammer and not read them. Your customers could opt out of your mailing list, but an even worse scenario is if they report you as a spammer and you end up blacklisted.
When offering an opt-out link, let customers decide if they want to cease receiving your messages instantaneously if you can. Failing to honor a customers request for a week before honoring their opt-out can lead to a lack of trust.
A good way to grab an email recipient’s attention is by making the email personalized. An email that looks like a simple form letter will just be deleted. Take your personalization past simply adding a name into the first line of the email. You should understand when, why and how they subscribed to your emails. Apply this knowledge in creating a personalized message.
Any business can benefit from using email marketing. It costs you very little, and can be just as effective as expensive marketing campaigns. Considering how cheap this method is, there really is no reason why you should not use email marketing! Take this advice to heart in order to obtain impressive outcomes.
