Facebook is a great place to market your business. Facebook is a social media giant. If you want to get your business out there, use what you learn in the following article.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If the offer is extra special, you can promote it to people that aren’t fans as well.

Make your Facebook marketing page more efficient by using the custom tab options. These allow for increased organization, making your page very user friendly. As an example, if you wish to hold a contest, put all the information regarding this in one tab.

One easy way to get people to engage with your campaign is to give something away. Have customers like your Facebook page and give them something for it. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.

Choose your updates very carefully. If your updates don’t contain any valuable information, your subscribers will lose interest. Give them information they want, like how-tos or humorous posts. Facebook Insights is another tool that you can tap into to increase customer satisfaction.

Be sure your posts are valuable. Your followers should learn something from what you post or they should be entertained in some way. You don’t want to “sell” your customers too often because this will irritate them.

As this article stated in the beginning, Facebook is a great place to market due to how popular it is. If used the right way, it can expose you to millions upon millions of people. Use what you learned here and grow your business.