Don’t start a new mobile marketing campaign until you have had a chance to judge the success of your first one. You should measure your campaign success by its effectiveness over a long period of time, rather by the sales it generates. To build a plan you will want to look far into the future.
Do not bombard your customers with offers. Customers tend to respond more to offers that are only sent two to four times in a month. Make your customer think they will miss something if they do not take advantage of the offer. If people think that another, possibly better, discount will be arriving soon, they won’t jump on the current one.
Know what you want to accomplish before starting your mobile marketing campaign. At first, you must figure out what you want to achieve through this strategy. Are you looking to monetize your existing customers more or are you attempting to get long term customer retention?
While mobile marketing can be utilized in gaining new clients, it needs to have the capability of working on multiple platforms. Customers are waiting out there with a plethora of different mobile gadgets; your marketing efforts will have no good effect – or even a negative one – if it doesn’t work with a customer’s particular device.
Add features to your website like directions and maps, and make sure they are mobile-friendly. Many consumers will turn to their mobile devices when they are trying to reach your store. Make yourself accessible. Also look into how well your maps look on the various browsers used on mobile devices. Include a link that allows the customer to find your location through Google Maps.
Start with a campaign technique known as picture-to-screen. This type of campaign allows your customers to post their photos to your site. The pictures are sent to a short code and instantly posted to a screen. Either a television or several digital billboards can show these pictures.
Have mobile friendly maps showing your physical location to bring in local prospective clients. When a person searches for a business on his or her phone, the map allows them to find it quickly.
When you link your mobile marketing ads back to your website, it’s important to supply links that work for both older mobile phone browsers and the newer smart phone and tablet browsers. If your site uses Flash, you must only link to the mobile site.
A home base is essential for your standalone mobile platform. Make people arrive at the home base and keep in touch with them once they do. Remember that a mobile platform should be an extension of your existing marketing plan, not the center of it.
QR codes can help you make your content more appealing and accessible to customers. QR codes are great in sharing promotions, discounts and coupons. QR codes can be captured with a cell phone. Get the most important information to your customers in a fast and effortless manner using QR codes.
It is important to make your marketing efforts simple and easy for the user. Keep in mind that typing information into a form is much easier on a PC than it is on the miniature keypad of a mobile phone. Make it easy to add oneself to your mailing list.
You need to build a great database first. Refrain mindlessly adding phone numbers in your marketing database. It is important to get permission before you begin. To obtain permission, you can create a form for downloading or a process through which users respond to a text message.
If you are sending out a mobile marketing message you should try to include a fun promo offer. Upon receiving special offers in a direct message, many potential clients will be willing to give up a little of their time to see what’s available.
Make your mobile marketing messages compatible with as many platforms as possible. They should display correctly for mobile platforms like the iPhone, Android and Blackberry operating systems. It’s much easier to make your messages simpler rather than custom-fitting your messages onto different platforms. Mobile marketing works very well with the “Keep-It-Simple-Stupid!” philosophy.
Keep in mind that it is tough to view and navigate a website on the small screens of smartphones and other mobile devices. Your mobile marketing proposal should be simple, and if it is simple on a computer, those using a mobile device will have an easy time viewing it.
Promote your mobile marketing campaign as a great way to get discounts and special offers. Mention it on your website, in ads and on various social networks. If people truly believe that your mobile campaign will help them, there is a good chance they’ll sign up. Present your mobile marketing goals as a great way to keep on top of the deals you offer.
If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
The suggestions given here have hopefully given you a basic understanding of how to utilize mobile marketing. An abundance of information is available to you and knowing how to use it is to your benefit. Keeping these tips in mind, you are able to start refining your mobile marketing plan in order to help make your business successful.
