Since there are such a wide variety of things to think about when promoting your business, you may be confused just where you should begin with your mobile marketing strategy. This article will help you to hone your mobile marketing skills.
Begin your efforts with the acquisition of phone numbers for your database. Do not just add loads of numbers to your database. You will need the consumer’s permission before you can text them frequently. This can be done either with a Web form or having the person text you with a given short code you gave them.
Putting a QR code on your print ads can help you appeal to tech savvy customers. Customers can then use their smart phones to reach your website and find coupons. You could include QR codes on your business cards, flyers or magazine ads. A QR code is an easy way for a consumer to find more information on your interesting products and services.
For your mobile site, it’s important to come up with ways to convey your information in as few words as possible. Lengthy pages with mass amounts of information are not effective and will just become lost in translation. When you are dealing with mobile marketing, you should just keep it simple.
Have your coworkers or employees test the marketing that you send out before you send it to your customers. For an unbiased opinion, hire a paid tester.
Mobile marketing is a great new way to market that’s very effective. More and more people every day use mobile phones for social networking and to download applications. Mobile devices and social networks are great platforms to advertise your products and services. You need to bring your marketing to where the customers are.
As you can see, most mobile marketing techniques share some fundamentals. They differ based on their technology and application. A simple common sense approach should help you weed through them and pick the best one for you.
