Your main focus with mobile marketing should be on maintaining your current clients, rather than trying to secure new ones. Current customers are likely to understand why they receive messages from you on their phone, whereas a potential customer may be aggravated by unsolicited contact. Quite often, mobile marketing that is directed at new customers is perceived as spam.
Always keep the line of communication open with your customers. Allow them to give you feedback every step of the way. You may find people telling you to go away or telling you they want more, but either way customer input is too valuable not to garner it at every opportunity!
Your mission statement will help you design the best campaign possible. You will be less likely to stray into unproductive strategies if you give yourself a clear reminder of your principles.
Do not bombard your customers with offers. Customers tend to respond more to offers that are only sent two to four times in a month. Your customer should think he will miss out if he doesn’t act now. Customers are more likely to ignore a deal if they know another one is going to arrive shortly.
Avoid sending texts to consumers in the early morning or late evening. No matter what you are offering, it is not worth the risk of upsetting a customer by waking them up.
Usability testing before going live is a must for any mobile marketing campaign that you want to be effective. Your campaign is not going to go far if your recipients get broken or indecipherable messages. A good test is by sending it to your fellow peers or coworkers and judging their initial reactions. You can then adjust it based on that knowledge.
By implementing the use of QR codes, you can broaden your customer base as you offer easily accessible information to customers. QR codes allow you to easily share coupons, promotions, and discounts. All they need to use your QR codes is a cell phone. By using this resource you can interact with your customers while you have their attention.
You will see a good rise in profits with mobile marketing. It allows you to tap in to the millions of potential customers that communicate primarily with their phones. These excellent ideas can help you advertise your business on the forefront of technology. Seek out where customers are and bring your marketing there.
Ensuring your emails are easily viewed on mobile devices is essential to ensure the effectiveness of what you email. Open your messages on different mobiles to make sure they are accessible to everyone. You could also include phone numbers in your emails with a click feature to complete the call, and be sure any provided links are easily viewed on mobile phones. Phones are an increasingly popular way to read email, so you need to remember this when you compose them.
Always keep a close eye on the competition, they could be gaining on you. If you are trying to catch them, you might learn something. You must seek ways to differentiate yourself from the competition.
Make it easy for the recipient of your ad to forward to friends and family and chances are, they will. Ease of forwarding as well as incentives for doing so are great ways to ensure that your ad is packing all of the punch that it is capable of.
You can reward loyal customers and even chase new ones by delivering coupons through Multimedia Messaging Services. When you send out messages which include coupon codes. Tracking codes can link individual coupons to the proper deals on a mobile-friendly website. You can both reward your loyal customers and entice new ones with the power of coupons.
A mobile app may be just what you need. This will encourage customers to check in with your app regularly to look for promotions and specials. This can make your brand more visible, and improve your sales numbers. Ask a professional for help throughout the development process as app prices are variable.
A short, dedicated code is best. It may cost more up-front, but the additional protection it gives your brand can be priceless. This will also improve your legal coverage if needed.
Your mobile campaign should give users the choice between accessing your mobile website or your regular website. It is best for you to avoid linking to your regular website if it employs Flash, though.
Have mobile friendly maps showing your physical location to bring in local prospective clients. Should a prospect search for nearby businesses from their mobile device, the maps you put up can help them navigate to your store effortlessly.
Try to limit your offers to only the very best. By doing this, you can ensure that your marketing communications are actually welcomed by the recipients.
Consider implement many marketing pieces at a time as a means to maximize your mobile marketing strategy. You can use direct mail that lets them know there’s about to be a sale, for example. A few days before the discount becomes effective, send out a reminder email.
Stake your claim by creating an online presence on the leading social networking sites. If you want your business to be found, this is an important step to take. Keep to the basics with your basics and then expand from there. Setting up profiles on Facebook and Foursquare is a good starting point.
After reading and thinking about these tips, you should have a better understanding of it will take to find success with mobile marketing. You must be willing to learn as much as possible and apply that knowledge whenever possible. Keep this in mind as you use these tips to develop your mobile marketing plan, and increase your company’s promotional reach.
