In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
If you are going to use a mobile app for your company, be sure its contents are useful and relevant. If your app doesn’t have an obvious usefulness, customers won’t download it and it won’t help your business at all.
Check your website and marketing advertisements to ensure they are compatible with a variety of mobile devices. Different mobile devices come equipped with different browsers, and have varying screen sizes and resolutions. Different mobile devices can make your ads and website look totally different. At minimum, you should test your website and ads on a variety of popular devices.
Link your social networking website pages to your business webpage. Don’t forget to link your business website to your social networking sites as well. If a customer sees a Twitter or Facebook icon on your page, they’re far more likely to click it, than they are to search you out themselves.
Keep your message clear and simple. Try to reduce the amount of clicks necessary for mobile platforms. Mobile keypads are extremely tiny and can become very frustrating to use. Keep your campaign to the point.
When starting out in the mobile marketing business, make sure you listen to ideas and learn from the people around you. Always listen to your customers’ wants and give it to them. Check your competitors frequently to know what they are offering, and choose to emulate or expound upon anything that might serve your own business.
Do a test on usability. If your customers cannot see your message, then you are wasting your time and theirs. Ask friends, family and coworkers to allow you to send them test messages and to check over them before you launch the campaign.
To attract local customers, put mobile friendly maps on your website. Your maps can let them find your location quickly on their phone.
Make your emails mobile friendly so that they are effective. Let them click a phone number to make a call instantly. If you send them a website link, make sure it looks good on a phone. Many people only look at their email on their phones now, so when you draft your emails it is important to keep this in mind.
Your printed advertisements should include QR codes for your technologically savvy customers. That way you make it easy for those who use smart phones to visit your website and access your coupons. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.
To get the most from your mobile marketing campaign, it is important to be familiar with a wide variety of mobile devices. Visit the stores that sell these devices and try them out so you will know what your customers are dealing with when they receive your mobile marketing communications.
To improve your mobile marketing, remember to use search engine optimization techniques on your mobile websites. Google is the most popular mobile browser, so start there when you begin to optimize mobile browsers.
You can grow your profits by using mobile marketing. There are more and more consumers who are using their cell phones to surf the web, shop online, download apps and access social sites. Mobile devices and social networks are great platforms to advertise your products and services. You need to target your customers where they are congregating online.
You will get the best results from dedicated short code. You will pay more, but your brand will be protected. It can also provide you with some level of legal coverage.
Set the times that your MMS text messages are sent to your customers for normal business hours. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.
Never randomly message your customers. When you message your customers, be sure that you have something important to tell them. There have been instances of marketing campaigns going very wrong when businesses abused their mobile privileges with their customers and sent texts that did not have any substance. Your customers expect useful information from you, not the sort of funny texts a friend would send them.
A helpful hint to help you get started with your mobile marketing plan is to do a test run before putting your plan into effect. Sending out ineffective messages is counterproductive. Test your campaigns on your friends and colleagues first.
Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. You need to avoid lengthy page content that just exists due to keyword stuffing, since it’s not saying anything helpful. Mobile marketing copy needs to be concise and clear.
Include discount coupons or coupon codes in your mobile marketing campaign. People love a deal. A discount offer or coupon will encourage people to visit your site and see what you have available.
By implementing the use of QR codes, you can broaden your customer base as you offer easily accessible information to customers. They are a method of getting discounts and coupons out to your customers. They are quite user friendly and simple to capture on cell phone. QR codes make it easier to market your products to your customers in a quick way with information they can use.
These tips can help you see what mobile marketing is about and how it can help your business. An abundance of information is available to you and knowing how to use it is to your benefit. Once you know what you are doing, you can make the power of mobile marketing your own.
