When composing your mobile website copy, be succinct. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.
Your customers are the reason you are working. Knowing what customers want and providing it is how mobile marketers are successful. If you are not aware of what your customers want, it is going to be very difficult to sell them anything. In order to succeed, you must be willing to learn all about them.
Ask your friends to test your campaign before you make it public. You can pay an outside source to test your mobile marketing and give you an opinion of how they feel it will help or hinder your company.
Your emails will get a better response if they are mobile friendly. Give them the choice of using phone numbers as opposed to links, and see to it that any link you send them to looks good on a mobile device. More and more people are checking their email from their phones, and emails should be put together with this in mind.
As part of your mobile marketing plan, hold a picture-to-screen promotional event. This allows customers’ mobile phones to take pictures. Your customers would then send their photos in a code so that it would be instantly put onto a digital screen. Use a television or digital billboard to show off these photos.
Keep in mind that mobile users have a more difficult time navigating webpages. Make your mobile marketing campaign very easy to use, and though it may seem simple if you are using a computer, it will be perfect for those looking at it on a mobile device.
When starting a mobile marketing campaign, make sure that it works correctly for the major mobile platforms. Keep up with technology and know what people are using. Learn how to streamline your mobile marketing campaigns, so uploads are quick and information. It is in your best interest to utilize scripts that are compatible with a variety of different platforms.
When it comes to mobile marketing you need to optimize your search engine results for your mobile site. Google is a great place to start your mobile search engine optimization efforts. Most mobile devices use Google for their search engines.
Social media is what people do most when they are using their mobile devices, using it when you are marketing is essential. Reward customers who TwitPic or share deals on your site with a coupon or contest entry. These sorts of incentives will popularize your company and get you noticed among a larger group of people.
While mobile marketing can be difficult, it does have the benefit that you can tailor ads based on location. Mobile marketing can tell where you are, which is unique in marketing. This ability opens up a world of possibilities that are exclusive to this particular type of media. Carefully consider the potential benefits of a localized approach and look for ways to apply it to your current marketing plan.
On the mobile landing page, try out A/B testing. Testing is as essential to the mobile world as it is on traditional websites because this lets you see what works. By creating two different landing pages, called A and B, you can monitor which version has the most conversions. You can use this information to select the best landing page.
Do not send text messages to your customers too early in the morning or late at night. Even though a person may like what you have to offer, nobody wants to hear about it at ridiculous hours.
Present part of your campaign as a quizzes or as trivia games. This strategy makes your mobile marketing efforts more fun for your customers. If a question is sent to a mobile user’s cellular device, they are likely to respond. Quizzes have the dual benefit of amusing your customers and providing you with a creative way to obtain feedback and other consumer data on your product or service.
Be honest with your customers about the service. No one wants to be spammed. Allow them to opt in or out of your service. Because SMS requires access to the notification system of a user’s mobile device, it can have disastrous results if abused or used inappropriately. You could unintentionally cause your recipients to feel as if they are being harassed. Therefore, make sure that only your opt-in customers receive your SMS texts, and never send more than the maximum number of messages specified in the opt-in terms. Being upfront is one of the best ways to build good will with your customers.
Don’t start a new mobile marketing campaign until you have had a chance to judge the success of your first one. Take into account the longevity of the campaign in addition to the sales numbers. Design new campaigns by using strategies that have been successful in the past.
Almost everyone is familiar with the idea of offering free apps, but not everyone understands just how easy it can be to develop one that meets the needs of your business. You could create your own personal app for your business which would be unique and would help make your mobile market thrive. There are a lot of services that assist in designing apps, and a lot of features these apps could offer to your customers.
Although there is variation in approach, the fundamentals of mobile marketing remain the same. Specifically, the differences arise in how the technical aspects are executed. Finding the best technique for your business is all about doing your research and deciding what will fit best for you.
