The decision to launch a mobile marketing campaign can bring great success if you are smart about it. It does require good amounts of work though. So where do you start? How do you use mobile marketing to increase your profits? Use the tips here to get you started with mobile marketing. It can turn into big profits for you.
Although lots of people use their phones for Internet text, not all know the different kinds of abbreviations used online. If your marketing communications are not easily understood by recipients, the message is not likely to win you any sales.
Your web site should contain links to any social networking pages that are linked to your business. If a customer sees a Twitter or Facebook icon on your page, they’re far more likely to click it, than they are to search you out themselves.
Sending offers too often is annoying and will turn customers off. Studies have shown that the best response comes from offers that have gone out between once a week on the high end, and two times in a month on the low end. Make your customer think they will miss something if they do not take advantage of the offer. If your customers know you’ll make another offer in a few days, they’ll just put off their purchase.
A picture-to-screen feature can boost your mobile marketing campaign. This type of campaign requires customers to take a picture and send it to you. Your customers would then send their photos in a code so that it would be instantly put onto a digital screen. You can display these images on many digital billboards or on one TV.
One of the keys to successful mobile marketing campaigns is to focus on retaining existing customers. Your established customer base is important. Customers who are already doing business with you are much more likely to opt in to receiving texts and consult your mobile website. Mobile marketing used for new consumers is often regarded as spam.
Add features to your website like directions and maps, and make sure they are mobile-friendly. Many people use their mobile devices to help them get to and from various locations. Customers that can find you are customers that can buy from you. Make sure that all of your maps are clear on mobile devices, along with being found easily in mobile searches. Establish a direct link to Google maps, so your visitor can get directions, if needed.
In order to make your mobile marketing campaign most effective, do a usability test prior to going live. If your messages don’t have the desired effect, your marketing campaign will be pointless. Let coworkers take a look at it first to see what they think before you actually send it to customers.
Before starting any successive mobile marketing campaigns, stop and make sure that the preceding one was actually successful. Don’t just focus on your sale numbers, but the lifespan of your campaign. When you get the first one on the right track, you will be ready to start your next venture.
With your mobile marketing ads, give your customers a trivia game or a small quiz about your products to add some fun and excitement. Send out trivia or quiz questions as text messages to get your customers to interact with your campaign. The quiz questions can be used to get some information about what your customers want, and it will entertain them.
A short, dedicated code is best. This will cost you more but serve you better in protecting your brand. It also provides you with a degree of legal coverage.
Use multiple marketing platforms when you are providing information about your events. For instance, send direct mail containing information on an event, like a 50% off sale. Send an email a week before the event, and a text reminder an hour before the sales starts.
Location is of the utmost importance when you are engaging in mobile marketing. Mobile marketing gives you the opportunity to broadcast your location. This ability opens up a world of possibilities that are exclusive to this particular type of media. Think about the implications of these location-specific options and how they might be profitably employed in your marketing campaign.
One of the most effective mobile marketing tactics is to create a relevant, interesting mobile application. People like apps that provide relevant and useful information. To get more sales from your app, put in links to any related products/services, alternatively, you can make some money by selling the app itself.
Utilize an A/B testing process on the homepage of your mobile site. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. Whichever one wins should be your permanent choice.
Take the extra time to make sure your mobile messaging program works correctly. Your efforts will be wasted if customers have problems viewing your content properly. Send the message to your network of associates, family members and friends who will be your testers. Ask them to take a close look at the test message on their mobile devices, checking for readability and usability.
Limit the amount of promotions and deals you send to only the best kind of offers if you’re serious about utilizing mobile marketing to the best of your ability. Your audience will quickly get annoyed if you are sending out too many messages.
Have your coworkers or employees test the marketing that you send out before you send it to your customers. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.
So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.
