Marketing emails should contain very few graphics. Some email servers block graphics, so avoid graphics to get your message across more effectively. Also, email programs may send image-heavy emails to your junk mail folder.
Make your customer’s experience with you easier by making use of their subscription information. If a customer uses an email link to visit your site, use their subscription information to pre-fill as much of the purchase form as possible. This will speed up the checkout process and make it easier for them to buy your stuff.
If you plan on starting a marketing campaign via email, it is vital that you get permission from every single person you plan on contacting. If people do not willingly sign up for your emails, you could reported for spam.
Resist the urge to send your customers more than a single marketing email each week. Most likely, your subscribers receive dozens of emails every day. If you send too many messages, your customers may begin deleting them unread.
In the middle of the opt-in process, you should ask for at least the first names of your customers, if not their first and last names. By having the recipients name, you can customize a message that is more personal in its tone. Also, the reader will be able to see your email amongst others.
If someone wants to opt out, let them do so immediately. If you’re not getting these people off the mailing list in time, that can be seen as disrespectful to your subscribers because you’re not listening to what they want.
If you’d like your emails to feel more personal, try mixing up your format every so often. Send out some email messages that are plain text and some that are in HTML format. When done judiciously, it can make your customers feel a personal connection to you and your products.
To follow up with any of your prospects, you might want to send them an email to remind them about your other services or products. Include an invitation for them to browse your website. The last line of your email might include a 30-day money-back guarantee in the event the customer be dissatisfied.
An accusation of spamming can be disastrous to a company or website, so be sure to include a confirmation step when you set up the procedure for opting into the email list. Try sending out a confirmation email immediately after someone subscribes to your list. You should put two links into the email, one that allows them to confirm and the other that allows them to refute their subscription. New subscribers will like that you are taking the time to protect them from spam. It also gives you a defense should you be accused of spamming down the line.
Do not send any emails that use images to get critical information across. Lots of email services, particularly web-based versions, do not necessarily enable viewing of such images. This might mean that your emails are unpleasant to look out, or can’t be read at all, because of the images that they contain. Always put your most important information into clear text, and make sure that any images you do use have descriptive alt tags.
Use quick and catchy subject lines. A subject line that is less than 60 characters long is more likely to be noticed by a reader and is more likely to be opened than a message with a lengthy subject line. If you require a longer subject line, be sure to include the most pertinent information at the beginning to avoid having it truncated.
Ask your customers if it is okay before you email them. When you email your customers without asking them, they may think you are a spammer and not read them. Also, a lot of people will not want to get your emails and it may even prevent them from getting them. You might even be penalized by your providers if you are labelled as a spammer.
Any content you intend on emailing out should be proofread and edited. Every single email and newsletter must be perfect. Prior to transmitting the message, check a sample of the email to make sure that it looks the way you intend for it to look. In addition, if links are included in your email, ensure that they work properly by testing them.
Do not ever send emails with headlines such as ‘Buy now”! ” strategy. Overbearing sales techniques such as these cause you to come across as a spammer, potentially losing your customers. They are aware that you want to increase sales, so it would be best if you built a solid, professional relationship with them before encouraging them to buy anything. They will appreciate your efforts and be more likely to purchase from you.
Be sure to put added emphasis on special events and holidays when devising your email marketing strategies. Plan out your entire year. You should have your holiday campaigns planned for well in advance, and include all of those potentially relevant to your business. You can also encourage sales at otherwise slow timed with increased marketing.
Never add emails to your email list without permission from the subscriber. Adding random emails to your list will not only draw the ire of the owner of those emails, but other customers, as well. Additionally, ISPs and web hosts won’t hesitate to cancel spammers’ accounts.
With this information, you can market your business using email. Make sure your content is very interesting and catches people’s eyes. Consider the things that you would like to see if the products that you sell are shown to you and market to yourself. The volume – and rapidity – of the response you’ll receive from a well-executed email campaign will amaze you!
