Use preheader material to make better use of email previewers. Email marketers call the first few words of the email’s body a “preheader.” Several popular email clients, including gmail, display this information on the same line as the subject, so it can grab the reader’s attention.
An attention-grabbing subject line can be even more important than the quality of the contents of the email. When a discount or coupon is offered in the subject, the likelihood of it being open increases significantly. Try building a subject line that offers something for free, a big discount or some other incentive angle that will catch the reader’s eye. Using a subject line like this will make it more likely that people will open your emails.
Limit your email marketing messages to one per week. Your customers may be very busy and have to go through a lot of messages throughout the day. If you send more than a weekly email, they may begin to skip over them or delete them without ever receiving the content you worked so hard to create.
Make it simple for your recipients to subscribe with one click, but don’t continually pressure them to subscribe. Convince your customers that you won’t sell their information to other parties, and inform them of the ways that signing up for your email listing will benefit them. You success is dependent upon your ability to gather customer information.
The emails you send out should entice your customers. They will have more interest in doing business with you when they see an advantage to it. For example, you could use a free shipping promotion on orders over a particular amount.
Aim to keep subject lines at no more than 60 characters long. Lots of email clients will just shorten subjects that are greater than this length. Other clients are flat out incapable of displaying longer subjects. You should only need this many characters to grab your reader’s attention anyway.
Make sure you get permission from all customers whom you send correspondence to via email. Skipping this step may not only cost you subscribers, but they may talk to others, which can further damage your business’s reputation. Some ISPs may even blacklist your emails, ensuring that your marketing campaigns fail and your profits diminish.
Whenever you include links in your messages, be sure to check each one before you send. There is no point to your email if your customers aren’t able to click on the link and see your website or products. This will diminish your credibility and reputation with your readers, as it proves that you aren’t professional enough to send a simple email with a working link.
Choose the times you send out your emails based on when your customers are most likely to read them. Pick a weekday for a newsletter that targets business-related issues so your client can make use of it during the regular workweek. However, if your newsletter is leisure or family-related, send it out on Friday or the weekend.
Remember that you’re working on enhancing your reputation when you’re developing your email marketing campaign. Do not take short-cuts, send out emails to the wrong consumers, or try any other deceiving tactics. It’s important to keep in mind that the reputation of your business is at stake. Make business choices while remembering that.
Ask for feedback from your subscribers. Send out however many emails you choose to, but you really need discover what your subscribers like in order for it to become a success. Ask questions about how they would make your emails different and what they enjoy about them. If you listen to your clients, they will be more loyal.
Test your email messages to see how it will look on different platforms. When you are happy with the design on your computer, use email clients, all applicable browsers and operating systems to test it out. Different email readers may show the email very differently.
Learn as much as possible about email marketing from different resources. Lots of books can be discovered in libraries and online. You should also look into joining a class or a workshop about internet marketing in your area.
Using SMS messages can be an effective addition to your overall email marketing business plan. Using them together is a good way to provide your clients with lots of info. SMS technology can help you reach a broader audience.
It is important to always ask prior to putting an individual on your email list. If not, people will think of you as a spammer; they will send your mail to the junk folder, delete it or leave your list. Email providers often drop their subscribers if enough complaints warrant your removal for spam violations.
If you provide a link to opt out in your emails, make sure that when people use that link, that you actually take them off the list as soon as possible. Continual emails to a customer who has opted out, may cause them to feel disrespected.
Make sure your content appeals to real people and isn’t crafted to evade spam filters. If you use natural-sounding dialog and minimize the sales-speak, you are unlikely to be captured by anti-spam software. If you try too hard to avoid certain sales words like “deals” or “free,” the mailing will likely irritate the recipient and get nabbed by spam filters anyway.
Email marketing can help your business to become more successful, but that will only happen if you do it the right way. Now that you’ve read the above tips, you have an idea of what you must do to implement a successful email marketing campaign. Take what you have learned here, and before you know it, you will start to see results.
