A mobile marketing strategy is one of the most promising approaches in the business world, but finding the optimal formula may present a challenge. With so many applications, platforms, and codes, it is difficult to determine which options are your best bet. You can use the guidelines below to learn how to use mobile marketing to your benefit.
To achieve the highest success rate in your mobile marketing campaigns, only send the most valuable offers that you have available. In this manner you ensure that your customers do not tire of receiving your messages, and in fact are enthused when they see your offer extended.
Do not send text messages to your customers too early in the morning or late at night. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.
Consider purchasing dedicated short codes rather than sharing codes. The $2000 price tag can be stiff, but you’re buying brand-exclusivity with that money. Eventually, people will make the connection between your company and your short code. Using another company’s short code can also get you into legal trouble. Sharing a code makes you liable for anything other companies do to abuse the code.
Have clear objectives to focus on before engaging in mobile marketing. When starting off, figure out what your goals are and how you can apply them to mobile marketing. Decide if you are trying to retain customers, increase sales or promote new products and services when you are customizing your messages. This way your customers will get what they need and you will achieve your marketing goals.
If you want to be able to send out effective emails, make sure they are mobile friendly. Let your recipients click on a phone number rather than a link. Optimize your pages so they appear properly on mobile devices. It is now very common for users to check email from mobile devices, so remember this when you format email messages.
Don’t forget to still take full advantage of your standard website. One of the easiest ways to drive traffic to your mobile sites or smartphone applications is by advertising them on your website. Show customers who visit your website how they can connect with you when they’re away from their regular computer.
Implement dedicated short code into your mobile marketing program. It may cost more, but it will reflect well on your company’s brand. A certain amount of legal coverage comes with it as well.
Always tailor your campaign to your customers. If you don’t know what your customers want, find out! If you can’t figure out what your customer wants, you’re not going to be able to increase your business with them. If you want to be successful, you need to learn about them.
Become very knowledgeable about the customers you are trying to reach. If you assume you already know their needs, you’re probably going to end up wasting money on your mobile marketing strategies. Before you spend a penny, determine the preferences of your potential buyers. Do they use their cellphones more than their computers? Which operating systems do their phones run? By knowing your audience, you will understand how to communicate with them better.
Sending offers out too frequently can turn some of your customers off. Somewhere between once a week or once every other week is the optimal time frame for sending promotions. You can make your offers seem more inviting if they appear to be exclusive and not always available. It is easy for a customer to ignore an offer when they think the next one is just around the bend.
Don’t start a new mobile marketing campaign until you have had a chance to judge the success of your first one. Don’t just focus on your sale numbers, but the lifespan of your campaign. This article should help you make the most out of your mobile marketing campaign.
While mobile marketing can be utilized in gaining new clients, it needs to have the capability of working on multiple platforms. Unless it works well with all of the most common devices on the market, you will risk losing out on thousands of prospective customers.
Social media is king on mobile devices, so using it in your marketing campaign is imperative. Reward customers who TwitPic or share deals on your site with a coupon or contest entry. This sort of participation harmlessly co-opts your existing customers into your marketing effort.
If you have a social network page for your business, link to it on your main business webpage. The odds of potential customers stumbling across your social networking accounts by accident are slim, but visitors to your main site will be much more likely to be interested.
Think about creating an app for a phone. Your customers will be more likely to think about buying something if they use your app, since it quickly and easily displays your sale and promotional information to them. It can increase recognition of your brand name, and have a positive effect on foot traffic, too. Speak to a pro in development to see about app pricing since they vary so much.
You have to understand that the type of mobile users you are addressing to is influenced by other markets. Stay up to date on the mobile market and adapt your own campaign. You will have to stay on top of all new technology if you are going to stay competitive.
Include maps designed for mobile devices on your site to bring in local customers. Your map can help a potential customer find your business more easily and quickly.
Offer customers a type of trivia game or product-response quiz with your mobile campaign. Send out trivia or quiz questions as text messages to get your customers to interact with your campaign. Quiz questions could give you feedback and opinions about your product, while also making it fun for your customers.
As you can see, mobile marketing is the wave of the future, and you need to know how to use it to generate leads and make sales. This empowers you to determine which techniques are best suited to your specific business needs. Using the advice in this piece is a great way to begin.
