Mobile marketing introduces your services and products to a wider, untapped audience. Mobile phones are extremely popular and most customers own one.
You should test your website or ads through different browsers for mobile device usage. Some mobile devices use special browsers, and others have limitations based on their screen size or resolution. As a result, your website, content, and ads might look fine under one platform but not under another. At a minimum you would want to check how it looks on the most commonly used phones.
One of the most effective mobile marketing tactics is to create a relevant, interesting mobile application. Apps that provide helpful information and tips are very popular. To get more sales from your app, put in links to any related products/services, alternatively, you can make some money by selling the app itself.
Think about creating a free app for your customers. The process is easy, and customers love receiving free applications. You could offer apps specific to your business to better promote your company via mobile marketing. There is a ton of variety to choose from, which will help you customize your app to the fullest.
You will see a good rise in profits with mobile marketing. More people than ever use their phones to check social media sites and to download applications. These are both excellent places that you could be marketing your business. It is a must that you deliver your marketing efforts to the customer.
A home base is essential for your standalone mobile platform. You need to focus on your home base and the people who visit it, whether they are repeat visitors or arriving for the first time. Do not ever base everything completely on a mobile marketing campaign.
If you are going to incorporate SMS into your mobile marketing campaign, provide your visitors with an opt-in method, and be upfront about how many texts they can expect to receive every month. If using SMS, beware of mobile device notification systems if you’re using SMS improperly. Some users feel that SMS is too invasive into their personal comfort and space. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. Making promises and keeping them builds trust among your consumers.
Start with a campaign technique known as picture-to-screen. In a picture-to-screen campaign, you request cellphone photos taken by your customers. The customer will then text this photo and a certain code to a number you provide. These two things together will cause the picture to be posted on a specific webpage or screening. They can then be displayed on multiple digital billboards or on a single screen.
Paying an expert to do the job is the best thing to do if you want your site properly optimized for mobile use. Creating a site that looks good and works well on mobile devices can be a challenge. For best results, it is best to outsource this task to someone who is qualified to do it.
Try A/B testing with your mobile landing page. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. For your landing page, have two different versions and see which is more successful. Whichever one wins should be your permanent choice.
Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. Following your principles will enable you to be focused on your target.
It is critically important that each of your mobile marketing messages translates well, irregardless of the specific device or platform the reader may use. The messages should work just as well on Blackberry, iPhone, and Android devices. Simple messages that will work for all these is easier than custom fitting one for each. Keeping it simple is what you should strive for in mobile marketing.
Use your standard website to your advantage. You will find that advertising on your website can work to drive potential customers to your smartphone applications or mobile sites. When your customers visit your website, they will see how to connect with your business when they are on the go.
Make sure you research who your audience is. It’s important to know what your target audience needs and wants before you waste any money on mobile marketing. Are they more likely to use mobile devices than desktops? What operating systems do their phones use? Find out lots of information about the audience you are trying to target, you will be more successful in reaching them.
Incorporate quizzes, surveys or trivia into your mobile marketing strategy. Many consumers will respond when quiz questions are sent to their mobile phone. Use a quiz to collect feedback and reviews from your customers in a manner that is entertaining and engaging.
Use various marketing items simultaneously to provide event information for a larger impact. If you are having a big sale, use direct mail to inform your customers well in advance. Send an email a week before the event, and a text reminder an hour before the sales starts.
Include a promo code or a discount offer in the mobile marketing message that you send out. Customers are more inclined to visit a website if they can get a discount.
Try your hand in multiple marketing arenas for increased success. You need to expose your message to the largest audience possible, so advertise it on social media, your website and even in your store. This gives you optimal exposure, and lets the interested customers have options for getting involved with your business.
You will be able to grow your business as mobile device ownership keeps rising. It won’t be long before nearly everyone owns a mobile device, putting mobile marketing at or near the top of the list for the most effective way to contact them. Use the great advice in this article, and you are going to be light years ahead of the competition. Good luck with your mobile marketing campaign.
