There are many things you should consider when starting your mobile marketing campaign which can make it overwhelming when figuring out where to start. Here are some tips to help you on your way to mobile marketing success.
Just like your regular business website, your mobile site should be search engine optimized. Google is a great place to start your mobile search engine optimization efforts. Most mobile devices use Google for their search engines.
Use what you learn from your mobile marketing campaigns. Before quickly moving on to the next promotion, see where you can improve from the last one you attempted. Don’t just focus on your sale numbers, but the lifespan of your campaign. To build a plan you will want to look far into the future.
Your customers are the reason you are working. You need to know what your customer wants in order to properly market them through mobile formats. Find out what exactly your customers are looking for. You should compile as much information on your target audience as possible to ensure success.
Give something of value to the correct customer base. When you are sending messages to people not in your immediate circle of friends, grab their attention by providing something of value. Sending items, such as a dinner voucher for a fancy restaurant can be used to target business execs. Family related content is a wise choice for middle class family demographics.
Make sure the maps you use on your website will also work with mobile devices. When people are on the road, they usually have their mobile phones. That is when they might access a map. Allow them to contact you easily. Make sure your maps look good on mobile devices and show up well when you do a mobile search. Include a link that allows the customer to find your location through Google Maps.
You need to have a mobile website and a standard website for your mobile marketing. Some older phones require a mobile site to view properly and newer models can view a standard website, link to both in your mobile messages. However, if your website uses Flash, you need to be sure your links only lead to your mobile site.
One of the most effective mobile marketing tactics is to create a relevant, interesting mobile application. Apps that can give people tips and useful information tend to be popular. You can profit by selling a popular app. You can also include relevant links to your products and services from within the application.
Make sure you know when people are getting your text messages. They shouldn’t be sent when they’re sleeping or having dinner with their families. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.
Use a mobile marketing strategy that keeps you visible and relevant. Outdated or irrelevant technology can actually hurt your business, so it is important to remain up-to-date on new developments to maintain a competitive edge.
Work your social networks to generate the most interest in your mobile marketing. Use a variety of promotional venues, such as Twitter, Facebook, your site or even your store’s physical location. This helps maximize your campaign’s exposure, and allows many sign up venues for your fans.
Include mobile marketing with all the social media outlets that are available online. Give your customers the options to add your mobile marketing page directly from your web page and do not forget to integrate extremely interesting material. If people can do more than just passively read your content, they are more likely to buy.
You should know how mobile devices work to know how to format your site and ads. Head out to a cell phone store. Play around on as many smartphones as you can. Familiarizing yourself with devices that your customers use helps you understand how mobile users will view your site.
QR codes are a great way to bring in new customers and promote your brand. Your customers can use your QR codes to instantly access special promotions and discounts. It is easy for smartphone users to use QR codes. Get the most important information to your customers in a fast and effortless manner using QR codes.
Whenever you are promoting an event, make sure to use multiple marketing mediums. For instance, send direct mail containing information on an event, like a 50% off sale. Send the email at least a week in advance, followed by text reminders just prior to the sale.
Take advantage of dedicated short code. It may cost more, but it will reflect well on your company’s brand. In addition, it gives you a measure of legal protection.
Limit the amount of promotions and deals you send to only the best kind of offers if you’re serious about utilizing mobile marketing to the best of your ability. This ensures that your customers look forward to your messages and continue to view them instead of ignoring them due to high volume.
Offer customers a type of trivia game or product-response quiz with your mobile campaign. Usually when a mobile phone owner receives a quiz question by text, he or she will respond. Using quizzes can help you get feedback on your products while entertaining the customers.
Send a reminder to your mobile marketing list a few hours before a sale or event begins on your website. This will create excitement and get them prepared for the sale or event.
No matter how advanced smartphones get, remember that mobile web browsing is just not as easy as going online with a computer. If your marketing website is easy to use, you will get a better response from people using mobile devices. Don’t worry too much about how your site looks on a home computer. The important thing is keeping your site user friendly for both users.
There are very simple fundamentals behind any mobile marketing technique. Usually the only differences are in the level of technology involved and how that technology is utilized. Do some research and use your common sense in choosing the most ideal approaches for your business, your budget and yourself.
